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How Ferrari and Lamborghini CEOs Are Taking Opposite EV Leadership Paths

How Ferrari and Lamborghini CEOs Are Taking Opposite EV Leadership Paths

Ferrari’s first fully electric passenger car, the Luce, entered public view in May 2026 and quickly became a subject of intense industry and consumer conversation. The Luce represents the Italian marque’s first step beyond traditional internal combustion models into a fully electric proposition. The five‑seat design, which departs from Ferrari’s classic two‑seat performance vehicle format, was shaped with design input from a high‑profile external design team. It delivers more than 1,000 horsepower, features independent electric