Starbucks CEO Brian Niccol Faces Profitability Test
September 11, 2026
Starbucks CEO Brian Niccol is moving the coffee chain into the next phase of its turnaround after the company restored comparable-sales growth across multiple quarters. The strategy has focused on customers, stores, and employees, while recent results show management facing the challenge of improving profitability alongside the recovery. Key Takeaways Starbucks has reported four consecutive quarters of positive global comparable-sales growth under CEO Brian Niccol. The company’s global and U.S. comparable sales increased 7.9% in
