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OLIPOP Names New CEO as Founder Shifts to Growth Strategy

OLIPOP Names New CEO as Founder Shifts to Growth Strategy

OLIPOP has appointed Christian Patiño Webb as chief executive officer, replacing founder Ben Goodwin, who will become executive chairman and head of innovation. The leadership change keeps Goodwin involved in the company’s long-term vision, innovation, mission and culture while Webb takes responsibility for its next stage of growth. Key Takeaways Christian Patiño Webb has been named OLIPOP’s new CEO. Founder Ben Goodwin is transitioning to executive chairman and head of innovation. Goodwin will continue working on OLIPOP’s long-term vision, innovation, mission, values and culture. Webb previously served as CEO of Electrolit and held roles at Procter & Gamble, Johnson & Johnson, Red Bull and Unilever. OLIPOP raised $50 million in a Series C funding round that valued the company at $1.85 billion last year. OLIPOP has appointed Christian Patiño Webb as its new CEO as the functional soda company prepares for its next stage of growth. Webb succeeds Ben Goodwin, who founded OLIPOP and has served as its chief executive. The leadership change separates the company’s day-to-day CEO responsibilities from Goodwin’s continuing work on its long-term direction and innovation. Webb will lead the company as CEO, while Goodwin will move into the roles of executive chairman and head of innovation. The transition keeps the founder involved in the company rather than ending his executive relationship with OLIPOP. Goodwin will continue to work on long-term vision, innovation, mission, values and culture while partnering with Webb. A similar founder-to-executive-chairman transition was reported at Natura Resources, where founder Douglass Robison moved from CEO to executive chairman as Jordan Robison became CEO.  The appointment gives OLIPOP a new chief executive with experience in consumer brands. Before joining OLIPOP, Webb served as CEO of Electrolit. His previous career also includes positions at Procter & Gamble, Johnson & Johnson, Red Bull and Unilever. The company said

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