Apple has named Lilian Rincon as Vice President of Product Marketing for Artificial Intelligence, placing her within its worldwide marketing organization. The role reports to Greg “Joz” Joswiak, Apple’s Senior Vice President of Worldwide Marketing, reflecting the company’s emphasis on how AI features are presented and adopted across its ecosystem. The appointment was reported in late March 2026 and comes as Apple continues to expand its artificial intelligence capabilities across core products, including iPhone, Mac, and services tied to its broader software platform. By placing the role under its global marketing leadership, Apple signals that communicating AI functionality clearly to consumers is becoming a central priority alongside product development. Executive background shaped by Google Assistant and Shopping Rincon brings nearly a decade of experience at Google, where she held senior leadership roles in product management. She served as Senior Director of Product Management for Google Assistant, contributing to the development and scaling of voice-based AI experiences across devices. She later became Vice President of Product Management for Google Shopping, overseeing product strategy and execution for one of Google’s major consumer-facing commerce platforms. Her background centers on building and scaling widely used AI-driven products rather than marketing alone, aligning with Apple’s approach of integrating AI into everyday user interactions. Apple Intelligence expands across devices and services Apple has steadily integrated artificial intelligence features into its ecosystem, with a focus on on-device processing and privacy-centered design. Recent developments include Apple Intelligence, which introduces AI-driven capabilities such as writing assistance, image generation, notification summaries, and system-level improvements designed to operate across apps and devices. Existing features across Apple’s ecosystem already incorporate machine learning, including predictive text, photo organization, health data analysis, and real-time translation across communication tools. These capabilities are embedded across iOS, macOS, and wearable platforms, forming a unified experience rather than