By: Andrew Jovic Art has become more than a luxury—it’s a language of capital, culture, and conviction. For European collector Andrew Jovic, it’s also a deeply strategic act. Known for his singular focus on Urban Contemporary Art, Jovic is not just acquiring works—he’s curating narratives, building cultural assets, and positioning art as a long-term investment in memory. The Rise of the Artpreneur In recent years, a new archetype has emerged: the Artpreneur—someone who navigates the