By: Natalie Johnson The medical education field has spent decades optimizing the wrong thing. Content mastery, data fluency, and authority in a therapeutic area are treated as the primary qualifications for a great presenter. Richard “Rick” Davis, President and CEO of Arbor Scientia, has spent over three decades working at the intersection of neuroscience, adult learning, and executive coaching. He believes the reason why brilliant clinicians consistently fail to land as educators is that “Many