How Entrepreneur James Emerson Positioned ReNew Roofing as a Leading Innovator in the Industry

The roofing industry is a very competitive business with a lot of players. Standing out from the sea of service providers can be very tricky, especially in times like this when most roofing companies know how to effectively market themselves and utilize the power of social media to promote their services. Entrepreneur and CEO of ReNew Roofing James Emerson has found an effective way to make his company stand out from its competitors by simply making sure that he does things better than the others. His high standards for excellence and quality have made ReNew Roofing one of the leading innovators in the industry, serving thousands of clients nationwide. 

The Wisconsin-based CEO has successfully led his company towards receiving various certifications and awards, a validation of all the hard work he and his team put in to bring it to where it is today. Under his leadership, ReNew Roofing acquired its GAF Master Elite contractor certification, joining 2% of all roofing contractors across the country. The business also received the GAF Triple Excellence Award consistently and is well on its way to becoming the GAF President’s Club awardee. 

More than just providing a basic service, James always makes sure to give all his clients a pleasant overall experience. By doing what he does best and training his employees to do the same, he is steadily changing the way some consumers perceive contractors for the better. Through his company’s brand of service, he intends to establish his company as a trustworthy name when it comes to roofing services. 

The most basic jobs take his team one to two days to complete. The bigger projects mostly encompass two weeks’ worth of work. As much as possible, James wants to complete projects no longer than they are required to so that clients can resume their normal day-to-day routines straight away. All of his crew members are highly trained and certified by the manufacturers whose products they use. Making sure that his crew is more than able to deliver the services expected of them is of utmost importance to him and the effort to maintain the brand identity of his business.

The husband and father of four considers himself a serial entrepreneur. Apart from being the founder and CEO of ReNew Roofing, he is also the owner of Boss Up and J&S Investments. Boss Up is a unique business coaching program carefully designed for small businesses who need help in scaling themselves to break the seven and eight-figure brackets. James has amassed a wealth of experience in the past decade enough to give him valuable insights on how to bring a business to the next level. He believes that sharing his knowledge and wisdom will help rising entrepreneurs fast-track their own success without compromising quality and character. 

J&S Investments, on the other hand, is a real estate investment company that specializes in commercial rental property. Through his companies, James hopes to become an influential person in the business industry and help more and more people realize their dreams regardless of their background. He is a firm believer that it does not matter where a person comes from. He still has the potential to succeed if he is willing to put in the necessary work to achieve it. 

Find out more about James Emerson and ReNew Roofing by visiting this website. Connect with James on LinkedIn to learn more about his businesses. 


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