Cole Leister Built LilyPad Septic by Turning Grit Into Growth
By: Alexandra Perez Cole Leister did not enter the septic industry with a polished plan, a college degree, or a long family history in wastewater systems. He entered it at 19, fresh out of high school, carrying a restless belief that sitting still would cost him more than trying something hard. College at Kansas State […]
How AI Is Impacting Modern Marketing
By: Justin Moreno, Founder & CEO, PMA Group Why Authority Is Becoming the Foundation of Customer Discovery and Competitive Advantage for Businesses in the AI Era Every generation of market leaders has been defined by organizations that recognized a fundamental shift in customer behavior before it became obvious to everyone else. Search engines transformed how […]