Affiliate marketing has become integral to digital marketing, evolving from a niche strategy to a mainstream revenue generator. This rise to prominence aligns with projections of the industry growing to $15.7 billion in 2024. The appeal of low start-up costs, flexibility, and scalability has driven this surge. 

However, despite its popularity, a common misconception persists. Many believe that affiliate marketing is oversaturated, leaving little room for newcomers to succeed. This perception is far from the truth. It’s a highly competitive space, but there’s still plenty of room for determined individuals to break through and make an impact. 

An example that demonstrates the potential for success in this competitive market comes from Steven Jackson, founder of Peoples Depot. Jackson experimented with selling products online before establishing the company in 2018. He learned a significant lesson during this time: standing out is more about presentation and strategy than simply offering the lowest price.

Given this context, it’s worth noting that affiliate marketing benefits both businesses and individuals. On one hand, it offers the former the potential to expand reach and sales through a performance-based model. Affiliates earn commissions promoting products or services from the comfort of their own homes. 

Affiliate marketing also provides an accessible path to entrepreneurship for individuals. It enables novices and seasoned professionals to tap into profitable niches and grow an online business without managing product development, inventory, or logistics. In the United States, over 50% of marketers run affiliate programs, leveraging the global shift toward digital marketing.

It’s worth noting, however, that affiliates need more than drive to succeed in this competitive space. They need the right systems, tools, training, and support to thrive. As an experienced entrepreneur, Jackson made it his mission to empower individuals to build highly profitable online businesses.

The visionary noticed the need for aspiring entrepreneurs to have a centralized hub for their business. Therefore, he collaborated on creating a platform where business owners can employ a streamlined, efficient way to manage all aspects of their operations—from sales funnels and blogs to e-commerce and webinars. The company provides entrepreneurs access to lucrative niches, high-quality training, and comprehensive resources tailored to help affiliates navigate the fast-paced digital economy. Jackson describes Peoples Depot’s system as a complete, turnkey business-in-a-box. 

Jackson’s broader goal for Peoples Depot is to foster a collaborative environment where success is shared. One collaboration contributing to the firm’s growth is its partnership with Estage, a groundbreaking platform that simplifies website and funnel building. Estage offers multiple tools that enable users to create stunning websites, sales funnels, blogs, and more without writing a single line of code.

Peoples Depot integrating Estage into its system is a game-changer, especially for those new to affiliate marketing who may be overwhelmed by the technicalities of building an online presence. The Estage Hub Builder is one of the platform’s innovative features. It allows users to create an entire business hub using one domain name. It shifts away from traditional website builders that focus on singular elements, taking a hub-centric approach, which combines blogs, sales funnels, community platforms, and video platforms in one place.

“This is important for affiliate marketers,” says Jackson. “Estage allows affiliates to host those links under their domain instead of just directing traffic to an affiliate link, which platforms like Google penalize. This completely changes the concept of affiliate marketing.” 

This feature gives users a competitive advantage by increasing site control, improving SEO, and avoiding the penalties typically accompanying direct affiliate links. These are just some examples of how Estage has revolutionized the industry. Overall, this service has earned positive attention, with the platform boasting a 4.9 out of 5 rating on Trustpilot based on over 27,000 reviews.

In addition to Estage, Jackson has partnered with other industry leaders to expand Peoples Depot’s reach and resources. He ventured into the health and wellness field with cutting-edge stem cell patch technology. Jackson penned a book on stem cell research, highlighting the potential of stem cells to redefine health restoration. This collaboration exemplifies how Peoples Depot aims to offer marketing tools and solutions that genuinely impact people’s lives.

Ultimately, affiliate marketing is still strong. Peoples Depot is a key player, offering a system that helps individuals build lucrative online businesses. It aims to continue being at the forefront, shaping affiliate marketing’s future by focusing on simplicity, scalability, and support—all of which are the foundation of Peoples Depot’s mission.

Published by: Nelly Chavez