By: Bryce North

Entrepreneurs are built to build. They launch startups, raise capital, break things (and hopefully fix them), and chase growth like it’s a competitive sport with no off-season. But there’s one problem many founders don’t anticipate: what happens after the momentum slows? 

After the product launches.

After the investors come on board.

After the news coverage rolls in. 

That’s when it hits. The question no founder wants to ask but most eventually do: “Cool… now what?”

Bryce North, founder of Don’t Be A Little Pitch (DBALP), had that exact moment. He had already built a startup that grabbed attention. People bought the product, the media covered it, and investors lined up. On paper, it worked.

His startup journey started with a napkin sketch. Literally. 

He dreamed up TrapTap, a smart driving assistant that alerts drivers to speed traps and school zones. With a clear product vision and serious founder grit, he took it from idea to international sales in record time.

In approximately 90 days, he successfully raised over a significant amount through crowdfunding. The product gained attention relatively quickly, reaching sales in several countries. Media outlets featured the story. He had the opportunity to pitch on Dragons’ Den and even secured a leading spot in a global pitch competition.

Sounds like every founder’s dream, right?

But here’s the part no one likes to post about: behind the scenes, Bryce was juggling manufacturing delays, cash flow crises, and eventually, over a million dollars in debt. The success looked shiny on the outside. But inside, Bryce was stuck, exhausted, and forced to figure out what the hell came next.

Instead of jumping into yet another next big thing, he paused and pivoted. That experience didn’t just teach Bryce about survival, it sparked his next big idea.

He realized he didn’t need to start from scratch. What he needed was to double down on the thing that made his first product stand out in the first place: the story.

Because in the middle of the chaos, something weird stood out. People kept talking about TrapTap. Long after the sales slowed, it kept showing up in interviews, articles, and conversations. That kind of lasting impact doesn’t happen by accident. It wasn’t just the tech. It was how the product was framed. The story. The message. The way it connected with people on a level beyond the features.

“Through that experience, I realized that PR wasn’t just about getting press,” Bryce said. “it was about crafting compelling narratives that drive real growth.”

That’s when Bryce realized what he was really good at… That maybe the story was the real product all along.

The result? Don’t Be A Little Pitch (DBALP). A PR agency that is redefining how startups can be seen, heard, and remembered. With a straightforward and no-nonsense approach, DBALP is working to help businesses stand out in an often cluttered market.

Why DBALP Isn’t Your Traditional PR Firm (And That’s Exactly the Point)

Don’t Be A Little Pitch isn’t trying to be the next legacy PR firm. In fact, they’d rather burn the playbook than follow it. That’s because traditional PR was built for a different time, and definitely a different kind of client.

The typical agency model? Hand off your story, wait six weeks, get a press release filled with empty jargon, and maybe, if Mercury’s in retrograde and the editor skipped lunch, you get a feature.

But that kind of rinse-and-repeat process doesn’t work for startups or for founders who need traction now, not next quarter. DBALP was built by entrepreneurs for entrepreneurs. They move with intention, think creatively, and understand the urgency of getting seen when you’re building something that can’t afford to be ignored.

“We don’t believe in cookie-cutter press releases or boring corporate fluff,” Bryce explains. “We build stories that demand attention and actually move the needle for businesses.”

What does that mean in practice? It means that DBALP doesn’t lead with “What do we want to say?” They start with “What does your audience need to hear?” That simple flip is what helps their clients land features that not only make headlines, but drive actual business.

And they don’t just pitch the media. They position clients in ways that unlock new categories entirely.

For example, when DBALP worked with a brand that made handcrafted tech accessories, they didn’t just pitch it as another cool product you could buy online. Instead, they told the story of a modern-day design studio.

“We positioned them as artisans—craftsmen creating unique, one-of-a-kind pieces,” says Bryce. “That shift landed them coverage, skyrocketing their website traffic and increasing conversions.”

It’s not smoke and mirrors. It’s a clear strategy, confident messaging, and fearless storytelling that cuts through inboxes and algorithm sludge.

So, no, DBALP isn’t your traditional PR firm. And thank goodness for that.

Because when you’re building something bold, you don’t need tradition. You need traction. And maybe a little bit of pitch with attitude.

Own the Spotlight: How to Stop Pitching Like Everyone Else

If you’re a founder reading this, here’s the uncomfortable truth: the world won’t slow down to figure out why your product matters.

You have to show them. Quickly. Powerfully. And in a way that makes them care. That’s what Don’t Be A Little Pitch was built to do.

Whether you’ve just raised your first round, launched a new product, or are quietly building something revolutionary in your basement, your story deserves more than a press release. It deserves to be heard, shared and remembered.

And no, you don’t need to be a media darling to get there. You just need the right team who knows how to turn your vision into headlines that matter.

So if you’re tired of being overlooked, done chasing attention that doesn’t convert, and ready to own your story like the asset it is, head to Don’t Be A Little Pitch (DBALP) and book a discovery call. 

Let them find your angle. Build your momentum. And pitch your story like the future depends on it. Because honestly, it probably does.

Published by Joseph T.