Olubisi Shaola Unveils a Roadmap to Real Estate Success for African Entrepreneurs Entering the US Market

Olubisi Shaola
Photo Credited to Olubisi Shaola

In the ever-evolving world of real estate, the opportunity to invest in the US market has never been more promising, especially for African entrepreneurs. This burgeoning trend is fueled by various factors, including the perception of safety and lucrative returns in the US. Entrepreneurs from diverse African countries are recognizing the potential of investing in properties, both residential and commercial, across different states in the US. What’s particularly exciting is that this interest is not confined to a specific region; it spans across the entire African continent.

Nigeria-based real estate developer and property lawyer Olubisi Shaola has been one of those at the forefront of this movement. As the founder of Finn Grey Projects, he has not only explored the vast potential of the US real estate market but has also delved into the often-overlooked facet of risk management in this sector.

The modern landscape of information accessibility and ease of conducting business is empowering African entrepreneurs. They can now leverage online platforms and real estate investment companies that offer comprehensive data and investment opportunities, allowing them to make well-informed decisions.

In his book, “Real Estate Opportunities for African Entrepreneurs in the US Market,” Olubisi Shaola recognizes the growing trend of African entrepreneurs exploring the US real estate sector. He highlights the key reasons behind this surge in interest, emphasizing the economic opportunities, portfolio diversification, global connections, education and expertise, political stability, legal protection, and the influence of the African diaspora as significant driving factors.

According to Shaola, “The US real estate market offers significant economic opportunities for investors. It is considered one of the largest and most stable real estate markets in the world, with a long history of appreciation and a diverse range of investment options.”

He further notes, “African entrepreneurs recognize the potential for high returns on their investments in the US real estate market. Moreover, they can reduce risk and exposure to local economic conditions by diversifying their investment portfolios in the US.”

In addition to these benefits, Olubisi Shaola acknowledges the challenges that African entrepreneurs may face, such as market knowledge, legal and regulatory compliance, financing obstacles, and market competition. However, he believes that these challenges can be overcome with careful planning, networking, and leveraging opportunities in emerging markets and technology adoption.

“It is essential for African entrepreneurs to conduct thorough market research, seek expert advice, and develop a solid business plan before venturing into the US real estate market. Adapting to local conditions, building relationships, and staying abreast of market trends will be key to long-term success,” adds Shaola.

Furthermore, Olubisi Shaola’s second book, “Risk Management in Real Estate,” takes a critical look at the often-overlooked aspects of real estate investment. He emphasizes the significance of understanding the risks involved and how to manage and mitigate these factors effectively.

Shaola writes, “Before anyone invests in the real estate sector, there’s the need to highlight the risks involved and how to manage and mitigate these risk factors. Unfortunately, many investors aren’t made aware of all these and fall into a big trap that can swallow all their investments and make them run into a loss.”

The book outlines various types of risks in real estate investment, including market risk, credit risk, liquidity risk, political risk, legal risk, environmental risk, and construction risk. It provides in-depth insights into due diligence in real estate investment, emphasizing the importance of property inspections, researching market conditions, analyzing financial statements, evaluating tenant or buyer creditworthiness, and reviewing legal and regulatory compliance.

Moreover, Olubisi Shaola shares invaluable risk management strategies in real estate investment, encouraging diversification of investment portfolios, the use of insurance coverage, legal contracts and agreements, and the implementation of risk mitigation measures and contingency planning.

In the words of Olubisi Shaola, “All these reasons and more are why this book was written to teach and direct our steps as real estate investors so as to rise above present market challenges in the sector nobody is telling us about.”

Olubisi Shaola’s insights into the US real estate market and the nuances of risk management are invaluable for African entrepreneurs seeking to invest in this promising sector. The potential for high returns in the US market is evident, but so are the challenges and risks. To succeed, aspiring real estate investors must develop a solid plan of action to make the most out of their investments. With the right approach, they can capitalize on the opportunities and manage the risks, ultimately expanding their business ventures and reaping the benefits of the US real estate market.

Olubisi Shaola’s groundbreaking books provide an unparalleled resource for anyone interested in real estate investments in the United States or Nigeria, offering a wealth of information, insights, and strategies that can make the difference between success and costly pitfalls in the world of real estate.


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