By: Angela Cordoba Perez
Most studios talk about artificial intelligence as something that will arrive soon. At Liberty Pixel, it already helps build and scale its games. The small Israeli company behind the arcade hit SkeeBoost has built an operation where AI helps make the games, and players keep coming back to play them. Michal Rahamim, the company’s co-founder and chief operating officer, is the person steering that machine, and she would rather show the work than sell the dream.
From One Hit To A Repeatable Model
SkeeBoost gave Liberty Pixel its proof. The skill-based arcade title has built a substantial player base across the United States, the kind of result that puts a young studio on the map. That traction is what lets Rahamim argue, inside the company and to the market, that the team has earned the right to make bigger bets.
Her real task is making sure that the win is not a fluke. Under her direction, Liberty Pixel has reorganized itself around an AI-native operating model meant to turn a single success into a repeatable one. The reasoning is plain. A studio that can build and test games faster simply gets more chances to find the next hit, while creative teams spend more time on gameplay and player experience rather than repetitive production tasks.
So Rahamim has aimed the company’s AI agents at the slow, costly parts of that cycle, leaving her team free to chase ideas instead of grinding through busywork.
The engine beneath all of it is live operations, the constant tuning of a game long after launch. Rahamim treats a launch as a starting line rather than a finish, with content and difficulty adjusted against what real players do each week. That discipline is what kept SkeeBoost growing instead of fading, and it is the habit she wants every future title to inherit from day one.
The studio now treats each new game as the output of a system rather than a gamble taken on instinct. That fits how Rahamim describes her own role. She frames it less as hunting for one breakout and more as building the workshop that can produce them on a schedule.
“A hit is proof, not a strategy,” Rahamim said. “Our job is to make the next several games cheaper, faster, and smarter to build, so the business never lives or dies on a single title.”
What “AI-Native” Means Here
Plenty of companies bolt AI onto a process that has not changed in years. Rahamim has tried to wire it through the whole company instead. AI agents and AI-assisted workflows run across development, user acquisition, finance, and creative production, while a Unity and HTML5 bridge helps finished games reach players quickly. The studio has tightened that loop steadily over the past year.
The part she stresses most is who stays in charge. Rahamim is firm that machines handle speed and scale while people make the decisions that count: what to build, what is actually fun, and what clears the studio’s bar for quality. Software can sketch a dozen versions of a level overnight, but a human still chooses the one worth shipping. That line, in her telling, is not a temporary safeguard. It is the whole point. For Rahamim, AI is an accelerator, not a replacement for human creativity, product judgment, or empathy for players.
Speed is where the model earns its keep. A built-in mediation layer lets new games go live quickly, closing the gap between a fresh idea and the players who will judge it. Rahamim watches that gap closely, because the faster a promising game reaches players, the sooner the data tells her whether it deserves more of the team’s energy.
The balance is commercial as much as creative. Faster production paired with human taste lets the team read what players really do, retire weak concepts early, and pour effort into the few that earn it. Speed without judgment would only produce more mediocre games more quickly. Speed with judgment produces games people actually want to play.
A Lean Team With A Bigger Plan
Liberty Pixel plays in a crowded corner of mobile gaming, the home of high-volume casual and arcade publishers. Rahamim’s wager is that an AI-native studio can achieve exceptional efficiency with a lean team, allowing more resources to be invested in innovation and player experience. The early evidence sits in a live portfolio that, beyond SkeeBoost, already includes Roll Masters and a football management game, all running rather than waiting in a roadmap.
Her longer plan is more ambitious. Liberty Pixel describes where it is heading as a scalable arcade platform, what the team calls a “TikTok for games,” a steady feed of fast head-to-head and solo experiences produced through AI-native workflows. Rahamim is careful to present that as a direction earned by shipping titles, not a finished product she is asking anyone to picture. The vision rests on the proof, never the other way around.
Rahamim is also one of the relatively few women co-founding and running a mobile gaming company at this scale, which gives her story a second kind of weight. She tends to steer attention back toward results rather than the label, and the example carries on its own. A studio with one proven game, a lean team, and a clear operating model still has a great deal left to prove. Rahamim, by every sign, prefers it that way: build quietly, ship often, and let the work make the argument for her.
