Mark O’Brien How To Get Fit As a CEO

Mark O'Brien How To Get Fit As a CEO
Photo Courtesy: Mark O'Brien

By: Joshua Finley

Fit Series Founder Shares How Anyone Can Get in the Right Shape of Their Life in a Fun Way

With over 15 years of experience as a fitness coach and entrepreneur, Mark O’Brien has not only transformed the lives of countless individuals but has also revolutionized the way people approach fitness. As the founder of FitPlusWell and the creator of the Fit Series, Mark combines his expertise with a passion for making fitness accessible, enjoyable, and effective for everyone, especially busy CEOs.

The inception of FitPlusWell stemmed from Mark O’Brien’s dissatisfaction with the limitations of commercial gyms, where overcrowding and lack of access to equipment often hinder effective training. “In a commercial gym, you have no control,” Mark explains. “If I write a plan for a client and can’t access the necessary equipment, I’m not providing the finest service possible.” This frustration led Mark to create FitPlusWell, a gym designed to offer personalized coaching in a supportive environment with high-quality equipment and smaller, more intimate class sizes. FitPlusWell focuses on spacious layouts and a low coach-to-client ratio to ensure clients receive the finest possible training experience.

Tips for CEOs Wanting to Get Fit and Have Fun

Mark has some insightful advice for CEOs looking to improve their fitness while balancing their demanding professional and personal lives. Drawing from his extensive experience, he offers practical tips that can help even the busiest executives get in shape and stay motivated.

Know Your Starting Point

“One of the first things you need to do is understand where you’re starting from,” says Mark. “We want to show you in eight weeks’ time that you are getting better. A pre-test just to know where you are is essential.”

Knowing your baseline helps set realistic goals and track progress. It provides a clear picture of your current fitness level and allows for measurable improvements, which can be incredibly motivating.

Plan With All Stakeholders

Planning is crucial, especially for CEOs with numerous responsibilities. Mark emphasizes the importance of involving everyone who might be affected by your fitness journey.

“You need to plan this with your children, wives, bosses, etc., that you’re committing to 3-4 days at the gym,” he advises. “You’ll fail if you take that New Year’s resolution style to this. Plan for roadblocks like work, family, a sick child, and busy evenings. You may not be a morning person, but you have fewer roadblocks.”

By incorporating your fitness routine into your life and considering potential obstacles, you create a sustainable plan that is more likely to succeed.

Don’t Be Hard on Yourself

Staying committed to a fitness routine can be challenging, and it’s easy to be overly critical of yourself when you face setbacks. Mark advises a kinder, more patient approach.

“Find a good coach; there are lots of good online coaches to help you stay on the right course and motivate you,” he suggests. “People get to their 12th week, and they’ve lost it. Pick one thing to give up at a time. Focus on it consistently and don’t be hard on yourself. Willpower drops over time, it’s part of the journey.”

A good coach can provide the guidance and motivation needed to stay on track. They can help set realistic goals and offer support when willpower wanes.

Introducing Fit Series

Looking ahead, Mark O’Brien is excited to expand the reach of FitPlusWell and introduce new fitness competitions. “I’m pitching a new fitness competition to rival other major fitness events and other high-intensity programs,” he shares, aiming to create a low-barrier, inclusive competition that encourages teamwork and participation from people of all fitness levels. Mark also envisions FitPlusWell playing a significant role in corporate wellness programs. “For my corporate clients, the aim is to keep employees at work, happy, and motivated. Our tailored plans within workplace culture programs focus on regular assessments and fitness tests to improve morale and develop a culture of long-term, sustainable wellness.”


Mark O’Brien’s practical advice for busy CEOs hoping to get fit is grounded in years of experience and a deep understanding of the challenges faced by busy professionals. By following his guidance and leveraging resources like FitPlusWell and the Fit Series, CEOs can embark on a fitness journey that is not only successful but also enjoyable. So, take the first step, plan accordingly, and remember to enjoy the process. “Fitness is not just about physical health,” Mark encourages. “It’s about enhancing your overall well-being and quality of life.”

Learn more about FitPlusWell by visiting


Published by: Khy Talara



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