By: Alena Wiese

Building Businesses—and Perhaps Legacies

The roar of an engine, the hum of fine-tuned precision, and the thrill of a machine built for both power and endurance—Justin Serra doesn’t just build businesses; he aims to build legacies. Long before he became involved in the wellness industry, he was crafting custom Harley-Davidson motorcycles, stripping them down to their core and rebuilding them with a focus on performance and balance.

“A great bike isn’t just about power—it’s also about control, precision, and longevity,” Serra says. “That’s similar to how I approach business—turning ideas into something designed to last.”

That same drive for craftsmanship first appeared when Serra was just 12 years old, running his first business—a lawn-mowing service. On summer afternoons in Idaho, with the smell of fresh-cut grass in the air and the sound of a worn-out push mower humming beneath his hands, Serra took his first steps into entrepreneurship. Knocking on doors wasn’t just about selling a service—it was about proving himself.

“I was nervous, standing there trying to convince neighbors to trust me with their lawns. It was my first taste of business, and I learned that persistence and effort often outwork talent.”

From Grit to Growth: The MAKE Wellness™ Approach

Serra’s passion for craftsmanship extends beyond motorcycles and small businesses—he has applied the same attention to detail to organizations, striving to balance visionary leadership with practical execution. As one of the founders of MAKE Wellness™, he’s taken the same hands-on, determined attitude that fueled his motorcycle builds and applied it to advancing wellness through emerging science and innovation.

The idea behind MAKE Wellness™ wasn’t solely about creating another supplement company. Serra envisioned something more—an approach rooted in science, trust, and impact, supported by an innovative sales model designed for today’s modern affiliate. Unlike some traditional wellness brands that focus primarily on product sales, MAKE Wellness™ is built around the idea that real health solutions can come from blending nature, precision, and evolving technology. His team has explored the use of Bioactive Precision Peptides™, a promising development in nutritional science that may help optimize the body’s natural regenerative processes.

In addition to its distinctive approach to wellness products, the company’s early success may also be linked to its business model, which leverages a rapidly growing community of passionate advocates who promote the brand, often using social media.

“Our sales model offers people an opportunity to earn additional income through a side gig they can do right from their phone, even part-time.”

Navigating Challenges & Redefining Success

Before launching MAKE Wellness™, Serra had experience navigating complex business challenges. With a dedicated team at his side, he contributed to a notable turnaround, helping restore financial stability, realigning company culture, and implementing strategic changes that aimed to reposition a brand for long-term success.

“Up, over, around, or through—that’s how I try to approach every problem,” he says.

Notable Growth & Industry Progress

The launch of MAKE Wellness™ was met with enthusiasm, reflecting the company’s preparation and the market’s apparent appetite for innovation in wellness. The careful preparation and strategic planning highlighted the team’s commitment to excellence.

Customer engagement has been strong—reportedly, 85% of MAKE Wellness™ customers make repeat purchases, suggesting the trust is cultivated through transparency and integrity.

“This isn’t just about selling products—it’s about fostering an ecosystem of trust, innovation, and meaningful health solutions,” Serra explains.

Justin Prince, Serra’s long-time business partner and industry leader, has expressed confidence in Serra’s leadership at MAKE Wellness™, noting his execution skills, strategic mindset, and ability to foster a dynamic, engaging work environment.

“Serra has a strong ability to turn vision into action,” says Prince. “His approach isn’t just strategic—it’s also about motivating people to push boundaries and create something meaningful.”

Looking Ahead: A Vision for Growth

Serra isn’t just building a company—he’s exploring ways to influence the wellness industry, suggesting that science, innovation, and integrity can help drive change in a sector that may benefit from new approaches. He envisions a future where MAKE Wellness™ could become not only a significant brand but also a contributor to the wellness industry. His ambition extends beyond financial success—he hopes to influence how people approach health, leveraging science, technology, and a community-driven model to potentially create a lasting impact.

A Legacy Beyond Business: Seeking Impact

For Serra, business isn’t just about revenue—it’s about striving for lasting impact.

“True success isn’t only measured in revenue; it’s also measured in the lives we may touch and the impact we hope to leave behind. In business and in life, speed isn’t everything—direction matters. Companies may fade, but meaningful legacies are built to endure.”

With a steady commitment to excellence, integrity, and innovation, Justin Serra is not only working to shape an industry but also exploring what it means to lead with purpose.

For more information about MAKE Wellness™ and its innovative products, visit their official website: makewellness.com

Published by Jeremy S.