From Sales Calls to CEO Success: The Tom Slocum Story

From Sales Calls to CEO Success- The Tom Slocum Story

In the competitive landscape of B2B sales, where the difference between success and failure often hinges on the effectiveness of outbound strategies, one company stands out for its innovative approach and remarkable growth story: The SD Lab. At the helm of this Phoenix-based consultancy is Tom Slocum, a former sales development representative (SDR) turned CEO, whose journey from making sales calls to leading a thriving business is nothing short of inspirational.

The Genesis of The SD Lab

Founded in September 2022, The SD Lab was born out of Tom Slocum’s passion for sales and his extensive experience in the field. With a career spanning over 17 years, including roles at notable companies like Discover Card and Yelp, Slocum has mastered the art of sales. His journey, characterized by making over 500,000 cold calls and building and leading four SDR teams, is a testament to his dedication to the craft.

Recognized as a Top 20 LinkedIn Sales Insider and a Top 50 Sales Leader, Slocum’s transition from an SDR to the CEO of The SD Lab encapsulates the essence of leveraging personal sales experience to reshape B2B sales approaches. The SD Lab specializes in building, optimizing, and scaling outbound sales strategies for B2B businesses across the US and Canada, offering services that range from creating custom sales playbooks to conducting team workshops and providing outsourced lead generation.

Leveraging Experience for Innovation

Slocum’s entrepreneurial journey is marked by an unwavering commitment to innovation and strategic networking. By tapping into his vast experience, he has equipped The SD Lab with the tools and strategies necessary to drive meaningful customer engagements and boost sales effectiveness. This has not only helped clients achieve a significant uptick in meeting and pipeline rates but has also positioned The SD Lab as a leader in sales consultancy.

One of the key lessons from Slocum’s journey is the importance of adapting and overcoming common industry challenges. His approach to sales is not just about generating leads; it’s about building communities and empowering organizations and representatives across all levels of business, from small enterprises to large corporations. This holistic approach has been instrumental in The SD Lab’s success.

Building and Scaling a Sales-Focused Business

As a recognized LinkedIn Top Voice and a regular contributor to thought leadership in sales, Slocum has coached hundreds of SDRs and managed teams that produced over $50 million in revenue. His insights on building and scaling a sales-focused business are invaluable to aspiring entrepreneurs and sales professionals alike. Slocum emphasizes the importance of strategic networking and building a robust professional community, which has been pivotal in his journey from an SDR to a CEO.

At The SD Lab, the focus is on working closely with clients as partners, navigating the complexities of modern sales environments, and achieving sustainable growth. Slocum’s story is a powerful reminder of the impact of leveraging personal sales experience and innovative outbound strategies in reshaping B2B sales approaches.


Tom Slocum’s journey from making sales calls to becoming the CEO of The SD Lab is not just a success story; it’s a blueprint for aspiring entrepreneurs and sales professionals. By leveraging his extensive sales experience and innovative strategies, Slocum has redefined the B2B sales landscape, proving that with passion, dedication, and the right approach, it’s possible to transition from sales calls to CEO success.

Published by: Nelly Chavez


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