How a group of professional athletes, physicians, and performance scientists created the integrated health platform they wished had existed during their careers, and why it may represent a meaningful shift in consumer wellness.
For Jacob Rogers, the problem was never finding good health services. It was the complete absence of any connection between them.
As someone who spent years building and scaling wellness technology businesses before founding ALYZE, Rogers had watched firsthand as committed, health-focused professionals invested heavily in their physical wellbeing and consistently came away with less than they deserved. Not because the services were poor. But because a gym that has never seen the bloodwork, a hormone specialist who does not know the training load, and a functional medicine doctor who has never spoken to the recovery specialist cannot coordinate around a human being. They can only see their piece of the picture.
“We’ve all lived in our bodies our entire lives, and yet most of us are still left guessing about what’s actually driving how we feel,” Rogers said. “That’s why health so often turns into trial and error. There are hundreds of thousands of protocols out there, but most of them weren’t designed for you. They were designed to sell you something. What people really need is one protocol. Their protocol.”
That conviction became ALYZE, a platform preparing to open its flagship location in Bountiful, Utah, built around a premise Rogers believes the wellness industry has understood intellectually but never meaningfully acted on. The human body is a system, and health optimization requires a system to match it.
The Gap That Professional Sport Revealed
The idea for ALYZE did not emerge from market research. It emerged from locker rooms, training facilities, and the lived experience of a founding team that had spent careers inside elite sports health systems.
Jackson Cluff, a current New York Mets player and ALYZE investor, describes the contrast between what professional athletes experience and what everyday people can access.
“As a professional baseball player, I had access to things most people don’t: team doctors, recovery equipment, nutritionists, performance coaches, regular bloodwork. Everything was tracked and coordinated. And it makes a real difference. What frustrated me was knowing that none of that was available to everyday people in a way that actually made sense or was affordable. That’s why I’m so proud to be a part of building ALYZE. We’re building the real thing, a complete fitness and recovery facility, functional medicine practitioners, regular biomarker testing, and personalized health plans, all in a model that’s designed to work for real people with real budgets.”
Chase Hansen, who played linebacker in the NFL for the New Orleans Saints following a standout career at the University of Utah, shares that perspective as both an investor and advocate.
“My health, both mental and physical, is everything to me, and I know firsthand how difficult it is to truly take both a proactive and holistic approach to personal health,” Hansen said. “Before now, it was nearly impossible to genuinely be able to know what was going on with my body consistently and have the resources available to help get my brain and body what they need. I’m very excited to be a part of a brand and mission that is doing just that, improving the quality of human health and wellbeing.”
The Clinical Infrastructure
What separates ALYZE from platforms that invoke clinical language without genuine substance is the depth of its medical infrastructure, anchored by an on-site CLIA-certified laboratory.
Dr. Matt Moore, a faculty member in Health and Kinesiology at the University of Utah and a high-performance coach within the U of U Health system, shapes the platform’s approach to integrated human performance.
“ALYZE has a real opportunity to bring true holistic development and training to the public, something that honestly feels unprecedented,” Moore said. “Performance psychology is a huge piece of that. What this will allow members to see, in a very real way, is just how important it is to consistently and intentionally train mental skills, not just physical ones. I’m genuinely grateful and fired up to be a part of building something like this.”
The platform begins with a comprehensive baseline that may include blood analysis, DEXA scan body composition imaging, VO2 max testing, hormone testing covering testosterone, cortisol, and thyroid panels, metabolic testing, resting metabolic rate assessment, and mental performance baselines. The on-site CLIA-certified lab means members receive results in approximately 30 minutes, consult a practitioner, and begin a personalized protocol, all within a single visit.
From that baseline, members work with licensed practitioners to build plans that may incorporate nutrition programming, fitness protocols, recovery strategies, hormone replacement therapy, testosterone therapy, peptide therapy, GLP-1 and medically supervised weight loss programs, and IV therapy.
A Business Model Built Around Accountability
One of the most distinctive aspects of ALYZE is its approach to outcome accountability, an area where the wellness industry has historically been absent.
If a protocol is not producing documented improvement in a member’s agreed-upon health markers, it is adjusted or removed. Repeat diagnostics throughout the membership create a continuous feedback loop between what a member is doing and whether it is producing change.
“If it’s not moving your numbers, it doesn’t stay in your plan,” Rogers said. “You stop wasting effort and start doing what counts.”
For executives and business leaders accustomed to data-driven decision making in every other area of their professional lives, this is something the wellness industry has rarely offered.
Jaxon Munns, an attorney and ALYZE investor, puts it plainly.
“I’m an attorney. I sit at a desk more than I should. I know what it’s like to feel like your health is something you’ll get to eventually. ALYZE exists so that eventually becomes now, and so you don’t have to be a professional athlete or a biohacker to get access to the tools that actually work.”
What Comes Next
The Bountiful flagship opens in May 2026. Additional locations are in development in Draper and Utah County, with nationwide franchise opportunities expected in the fourth quarter of 2026. The ALYZE+ App will extend biomarker tracking and personalized protocol capabilities to members nationally in late 2026.
For the executives, entrepreneurs, and high-performing professionals ALYZE was built to serve, the platform represents something that has not existed before at the consumer level. A health system as coordinated, data-driven, and accountability-focused as the professional environments they already operate in every day.
More information is available at alyze.health
Disclaimer: This content is for informational purposes only and is not intended as medical advice, nor does it replace professional medical expertise or treatment. If you have any concerns or questions about your health, always consult with a physician or other healthcare professional.
