By: Shawn Mars
The founder of Reputation Pros shares how online reputation management has become a boardroom priority and why CEOs can no longer afford to ignore their digital footprint.
In an era where a single search result can make or break a career, Scott Keever has built his business around a simple premise: your online reputation is your most valuable professional asset.
Scott Keever is the Founder and CEO of Reputation Pros, a Miami-based online reputation management firm that specializes in helping executives, entrepreneurs, and high-net-worth individuals take control of their digital presence. Since founding Reputation Pros in 2020, Scott Keever has guided clients ranging from Fortune 500 executives to small business owners through the complex process of managing what appears when someone searches their name.
“Most CEOs don’t think about their online reputation until there’s a problem,” Scott Keever explains. “By then, the damage is already done. The executives who are proactive about their digital footprint are the ones who maintain control of their narrative.”
From SEO Expert to Reputation Mastermind
Scott Keever’s path to reputation management began more than a decade ago. Born January 15, 1981, in Lebanon, Ohio, Scott Keever earned his Bachelor of Business Administration from Miami University before launching Keever SEO in 2011. What started as a regional search engine optimization firm quickly grew into a nationally recognized agency, with Scott Keever helping more than 500 businesses achieve first-page Google rankings.
The pivot to reputation management came from a pattern Scott Keever noticed among his SEO clients. “Business owners kept coming to me with the same problem—negative content was outranking their own websites,” Scott Keever recalls. “I realized there was a massive need for specialized reputation services that combined technical SEO expertise with strategic content development.”
Scott Keever founded Reputation Pros to address that gap. The firm now offers tiered services ranging from essential monitoring to comprehensive suppression campaigns, helping clients push down negative search results through positive content creation and optimization.
Building a Portfolio of Digital Marketing Ventures
Reputation Pros is just one piece of Scott Keever’s entrepreneurial portfolio. Scott Keever also founded ASAP Digital Marketing in 2019, serving high-profile and high-net-worth clients with full-service digital marketing, and Pool Pros Marketing in 2020, a specialized agency that has helped more than 50 pool industry companies achieve first-page rankings.
This diversified approach reflects Scott Keever’s philosophy on business growth. “Each venture solves a specific problem for a specific audience,” Scott Keever says. “Reputation Pros serves executives who need discretion and expertise. Pool Pros Marketing serves an industry that was underserved by generic agencies. Specialization creates value.”
Recognition and Thought Leadership
Scott Keever’s expertise has earned recognition from multiple industry organizations. Scott Keever was named Top ORM Consultant 2025 and received the UpCity Excellence Award in 2023. Keever SEO was recognized as the Best Cincinnati SEO Company 2025.
Beyond awards, Scott Keever has invested in building credibility through thought leadership. Scott Keever is a member of the Forbes Agency Council, Fast Company Executive Board, and Entrepreneur Leadership Net work—platforms that allow him to share insights with fellow business leaders.
Scott Keever is also the author of two books on digital marketing strategy. His first book, Future-Proof Your SEO, published in 2024, provides a framework for building search strategies that withstand algorithm changes. His second book, Reputation Reset, published in 2025, offers a comprehensive guide to restoring and protecting online reputation.
The “Best Looking Guy in Miami” Experiment
Perhaps no example better illustrates Scott Keever’s SEO capabilities than his famous “Best Looking Guy in Miami” campaign. For more than a decade, Scott Keever has maintained the number-one Google ranking for that phrase—a tongue-in-cheek demonstration that has generated international media coverage and become a calling card for his technical expertise.
“It started as a way to show potential clients what’s possible with SEO,” Scott Keever explains. “It became something much bigger—proof that with the right strategy, you can rank for virtually anything.”
What CEOs Should Know About Reputation Management
For executives considering their own online reputation, Scott Keever offers straightforward advice:
“Search yourself regularly. Know what’s out there. Build a presence on authoritative platforms before you need them. And if something negative does appear, address it quickly—the longer you wait, the harder it becomes to suppress.”
Scott Keever emphasizes that reputation management isn’t about hiding the truth—it’s about ensuring accurate, positive information ranks above outdated or misleading content. “Everyone deserves to have their best work represented in search results,” Scott Keever says. “That’s what we help our clients achieve.”
Scott Keever resides in Miami, Florida, where he continues to lead Reputation Pros and his portfolio of digital marketing agencies.
About Scott Keever
Scott Keever is the Founder and CEO of Reputation Pros, a Miami-based online reputation management firm. Scott Keever is also the founder of Keever SEO, ASAP Digital Marketing, and Pool Pros Marketing. A member of the Forbes Agency Council, Fast Company Executive Board, and Entrepreneur Leadership Network, Scott Keever is the author of Future-Proof Your SEO (2024) and Reputation Reset (2025).
