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By: William Jones
In a continent that is often defined by complexity, diverse markets, fragmented capital, evolving regulations, and rising investor expectations, the leaders who thrive are not always the loudest, but often those who are the clearest. These are the leaders who move between countries, industries, and people with a sense of purpose. Alberto Solano, CEO of S3 Ingenieros, represents this new kind of leadership, which he defines as bold, modern, and fundamentally cross-border.
Before the large-scale projects and before the cross-border deals, S3 was a Costa Rica-based firm with scattered projects in Mexico, Panama, and Belize. These projects were the kind that landed through referrals rather than strategy. Yet in 2022, Solano notes that things began to shift.
Instead of chasing markets, Solano focused on building systems, SOPs, and culture. The company expanded into Colombia, with a team, he notes, that grew in number over just a few years. However, he resisted the temptation to scale too quickly. “We knew our why,” he explains, “but knowing wasn’t enough. We wanted people to feel it.”
By late 2024, that internal clarity had evolved into innovation. S3 began developing its first proprietary AI design tool, conceived by Solano and executed by the firm’s design managers. He notes that this innovation marked the firm’s shift into a new identity, one that moved from engineers to designers of integrated human-centered systems. But soon after, his life forced a pause. “I was diagnosed with stage-4 cancer,” he recalls.
Photo Courtesy: S3Ingenieros 
Photo Courtesy: S3Ingenieros