Crisis-Proof Culture: How to Lead Through Uncertainty, Preserving Your People
By: Lady JB Owen Leadership is easiest when times are good, but the real test comes during disruption. Whether facing ...
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Day: July 8, 2025
By: Lady JB Owen
Leadership is easiest when times are good, but the real test comes during disruption. Whether facing market downturns, layoffs, or internal turbulence, how a leader handles a crisis shapes culture for years to come. The resilience and values demonstrated during such times often set the tone for future challenges, both internally and externally.
Photo: Unsplash.com 
Photo: Unsplash.com
The Role of Leadership in Shaping Crisis Culture
The V.A.L.U.E. Culture Formula: A Blueprint for Crisis Leadership
Phillips advocates for leaders to lean into the pillars of the V.A.L.U.E. Culture Formula, especially when facing uncertainty. The V.A.L.U.E. framework, which stands for Vision, Accountability, Leadership, Uniqueness, and Engagement, provides a comprehensive approach to creating a resilient culture.- Vision: Reinforce long-term purpose to counter short-term fear. During uncertain times, it’s easy for employees to lose sight of the company’s mission and goals. Leaders must continuously remind teams of the larger purpose and the direction forward. A compelling vision not only provides clarity but also helps employees see beyond the immediate turbulence. As Phillips notes, “When a team knows where they’re going, they’re more likely to stay engaged and focused, even when the path is rocky.”
- Accountability: Stay transparent and consistent with expectations. One of the quickest ways to erode trust during a crisis is a lack of transparency. Leaders must communicate regularly and honestly, addressing challenges openly and setting clear expectations. Whether it’s layoffs, budget cuts, or other tough decisions, employees appreciate honesty and consistency. Phillips stresses the importance of maintaining clear lines of communication, saying, “A transparent leader builds a team that knows they can trust the direction, even when it’s uncertain.”
- Leadership: Show up with clarity, calm, and confidence. When leaders display confidence and clarity, it reassures employees that the organization can manage the crisis. In contrast, leaders who panic or show indecisiveness can cause panic among their teams. Phillips suggests that leadership during uncertain times should focus on remaining steady and composed, offering guidance with assurance: “If you crumble, your team crumbles. If you stay steady, they’ll find their footing.”
- Uniqueness: Recognize individuals’ contributions through adversity. A crisis can amplify the feelings of isolation or frustration, especially for those working on the front lines. Acknowledging everyone’s contributions, even in small ways, can make a huge difference. Phillips advocates for recognizing effort, not just results, and celebrating perseverance in the face of challenges. "People who feel valued during a tough time are more likely to remain engaged and committed,” she explains. “Acknowledging their uniqueness gives them a reason to keep pushing forward.”
- Engagement: Foster connection even when resources are strained. During times of uncertainty, maintaining a sense of community is vital. Leaders must find creative ways to keep teams connected, whether through virtual meetings, check-ins, or collaborative platforms. Phillips notes, "The more engaged your team is, the more likely they are to give their best when the stakes are high. Find ways to keep the dialogue open, even if it’s just a quick check-in or a word of encouragement."
