May 28, 2025 - CEO Weekly

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Leadership

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Business

How Textellent Is Reshaping Customer Engagement One Text at a Time

by CEO Weekly Staff

May 28, 2025

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The Rise of Personalized Texting

Textellent's success stems in part from its ability to provide personalized customer engagement through text messaging. Unlike generic email blasts, text messages can often be tailored to individual preferences and behaviors, helping create a sense of value for the customer. "One of the notable advantages of using a text message marketing platform like Textellent is the ability to segment customer lists and send targeted messages based on specific criteria," explains Majeed Ghadialy, CEO of Textellent. "Whether addressing a customer by their first name or recommending products based on their previous purchases, these personalized interactions can significantly enhance customer satisfaction and loyalty."

This personalized approach can be particularly effective because it allows businesses to engage in two-way conversations with customers while minimizing the typical reaction from most consumers to business offers. Many consumers immediately put up a “wall” when they begin to discern that a business is pitching an offer disguised as an innocent conversation. Personalization is often seen as a way to get through this “wall.”

Textellent's platform supports both automated messaging and real-time communication, enabling businesses to respond to texts in a one-to-one fashion from any device. This real-time interaction can help foster a stronger connection between the business and its clientele. As an example, by integrating texting functions into an existing business line, customers may already have that number saved, making the text immediately recognizable and potentially increasing the likelihood of engagement.

By offering a user-friendly platform that enables effortless message creation, retention, and recall, Textellent helps businesses leverage this convenience. Whether sending promotional offers, order updates, or appointment reminders, Textellent supports businesses in connecting with their customers.

Notable Advancements in SMS Marketing

In recent years, SMS marketing has seen a

significant surge

, with 66% of businesses using SMS marketing software to text their customers in 2025, which is a 55% increase from just four years ago. This trend is driven by the high read rates and response rates of text messages compared to other marketing channels. Textellent is well-positioned to support this growth, offering patented, advanced capabilities that can be integrated with CRM systems. The platform includes robust self-service appointment scheduling services with pre- and post-appointment drip campaigns, helping ensure a seamless customer experience.

Chris Vaughan, Head of Marketing at Textellent, notes, "We anticipate more great things to come as we implement AI in our platform moving forward, and this could be a game-changer. It allows us to craft smarter, more engaging texts tailored to each customer, potentially driving better results." This emphasis on AI-driven personalization aligns with growing industry standards, where 50.4% of businesses plan to use AI for SMS marketing.

Textellent's focus on compliance is another important aspect of its success. The platform uses artificial intelligence to help ensure

TCPA compliance

in an automated manner, allowing businesses to respond to texts in real time while maintaining legal standards.

Building Customer Loyalty in a Digital Age

Customer satisfaction is closely linked to customer loyalty, and Textellent can play a valuable role in building this loyalty by nurturing ongoing relationships through periodic updates, special offers, and exclusive discounts. By keeping customers informed and engaged, businesses may ensure that their audience remains loyal and continues to choose their products or services over competitors.

Majeed Ghadialy states, "The key to success in today’s digital landscape is not just about sending messages but about creating meaningful interactions. Textellent is focused on helping businesses build lasting customer relationships." This commitment to personalization and real-time communication positions Textellent as a strong contender in supporting authentic customer satisfaction and lasting loyalty in the digital age.

Day: May 28, 2025

The Rise of Personalized Texting

Notable Advancements in SMS Marketing

Building Customer Loyalty in a Digital Age