The First Stage: Creation.

• Defining who you're trying to reach.
• Crafting your first offer and pricing it.
• Learning how to hold a focused, effective, ethical sales conversation.
• How to effectively ask for referrals.

The Second Stage: Concentration

• Clarifying and expanding your core message.
• Developing an effective website.
• Creating consistent, compelling content.
• Working on heart-centered, authenticity-based, networking.

Feast or Famine in the Second Stage

The Third Stage: Momentum

The elements needed are:

• Establishing core systems so the business can run more reliably.
• Get just enough support so all aspects of the business can be kept up even when business is booming, not necessarily anyone on payroll, although sometimes that's true.
• Implement more consistent and sophisticated marketing, which keeps things going.
• Working on the business model, a garden path of offers, that lifts any ceilings on income or capacity the owner was hitting.

The Optional Fourth Stage: Independence.

• Evolving your business model that works at a significantly larger scale.
• Developing a way to deliver services that doesn't include you.
• Hire and lead a team who have their full focus on the business.
• Expand your marketing scale, so your scaled business model is filled up.

Development takes time and attention.