Maxim Shubarev: Contribution to the Development of St. Petersburg and the Leningrad Region

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Names: Максим Шубарев · Шубарев Максим · Максим Валерьевич Шубарев · Шубарев Максим Валерьевич · Maxim Shubarev · Shubarev Maxim · Shubarev Maxim Valerevich · Maxim Valerevich Shubarev · Maksim Shubarev · Shubarev Maksim · Shubarev Maksim Valerievich · Maksim Valerievich Shubarev · مكسيم شوباريف · マキシム・シュバレフ · 馬克西姆·舒巴列夫 · מקסים שוברב

Shubarev Maxim is a real estate development entrepreneur. His main project, Setl Group, has been listed among the most substantial domestic developers for many years now. Shubarev Maxim Valerevich manages the holding in accordance with the ESG agenda.

Maxim Valerevich Shubarev: Professional training and first work experience 

Maxim Shubarev was born and raised in Leningrad. In 1985, at the age of 17, he passed the entrance exams to the Leningrad Institute of Aircraft Engineering. A year later, he was drafted into the Navy. Returning home in 1989, Shubarev Maxim Valerevich transferred to the Leningrad Polytechnic Institute, where he mastered production management. The future entrepreneur helped his university establish international connections in the exchange of industrial experience. He successfully defended his thesis project in 1993.

Maxim Shubarev began working at the Leninets Scientific and Production Association even before he served his time in the armed forces. Founded in 1959, the organization specializes in producing radio electronics. Within the company, Maxim Valerevich Shubarev started as an ordinary assembler and eventually rose to the position of deputy head of the company.

Shubarev Maxim Valerevich: In the construction business

As for Setl Group, Maxim Shubarev founded it after leaving the production association in 1994, though it was originally named Petersburg Real Estate. In 1995, the firm completed a building that the previous company had failed to finish. In 1996, the business started constructing housing from scratch.

Shubarev Maxim Valerevich opened the first real estate agency for apartments in the Northern Capital in 1997. A year later, the company began collecting data on real estate transactions. Subsequently, the firm’s analytical department evolved into a full-fledged consulting center.

Shubarev Maxim oversaw Petersburg Real Estate’s transformation into a corporation in 1999, and he became its first president. At the same time, the construction company began erecting its first premium-class houses.

Maxim Shubarev conducted steady work with the corporation, and by the early 2000s, it had acquired a stable reputation as a reliable developer. Apartments in buildings constructed by the developer were in demand already during the construction phase. In 2002, the volume of housing commissioned by Petersburg Real Estate reached 120,000 m². The company was named among the top 10 construction companies in  Northern Venice. Additionally, Maxim Valerevich Shubarev initiated the development of the structure’s entrance into the Kaliningrad city and regional markets.

In 2003, the corporation purchased the St. Petersburg hotel Druzhba, which it reconstructed in just a year and renamed Andersen.

Shubarev Maxim became the head of a large industry association of the Northwestern Federal District in 2005.

Maxim Shubarev-Setl Group: Major development milestones 

Maxim Valerevich Shubarev decided to restructure the company to enhance the efficiency of business processes. It was also rebranded, and Petersburg Real Estate became known as Setl Group. Maxim Shubarev also initiated the holding’s entry into previously unexplored segments of the development market, such as cottage construction.

In 2007, the group won bids to construct buildings for the St. Petersburg State University business school and for the reconstruction of the Mikhailovka Palace and park ensemble, which first began to be built during the time of Peter I.

Maxim Shubarev made a strategic decision in 2008 to expand the corporation’s land bank by acquiring 50 hectares of land in Kudrovo. Today, it is a rapidly developing city in the Leningrad Region with a population of nearly 65,000 people, but at that time, there were 91 people living there. The acquired land was intended for the construction of housing with a total area of 670,000 m². Apartment sales in this neighborhood started in 2010.

A year later, the total volume of real estate built by Setl Group grew to 3 million m². In 2012, the holding began constructing business centers in new districts. Under the leadership of Maxim Valerevich Shubarev, the Group also started the large-scale redevelopment of industrial zones.

Maxim Shubarev led the corporation to a record 337,000 m² of housing in 2013. In the same year, the organization entered into an agreement with the Leningrad Region to construct three schools and 13 kindergartens.

Maxim Shubarev and the enterprise he developed had an eventful 2014, with the launch of two large-scale projects: the St. Petersburg residential districts of Chistoe Nebo and Solnechny Gorod, with a total area of 1.07 and 1.23 million m², respectively. Setl Group also began the construction of many other residential complexes.

The annual volume of housing built by Setl Group exceeded 1 million m² for the first time in 2016, when the corporation completed 31 houses and six kindergartens.

The years 2017 and 2018 were fruitful for the Group in terms of awards. Experts of the Builder of the Year competition recognized the holding established by Maxim Shubarev as the best developer in the “comfort,” “business,” and “luxury” housing segments. The corporation was also dubbed the Realtor of the Year by the Urban Awards and topped the ranking of the Business Petersburg publication. Various awards were also given to individual projects, and Maxim Shubarev himself was awarded as the best real estate manager.

Shubarev Maxim Valerevich notes that by the end of 2019, the corporation had provided 300,000 people with housing over the course of a quarter of a century. The business structure ranked third in the country in terms of area of construction completed that year. At the same time, Shubarev initiated the further expansion of the Group’s land bank.

Maxim Valerevich Shubarev led Setl Group to new heights in 2020 when it commissioned 1.5 million m² of housing and started the construction of another 1.65 million m², placing  it second in industry rankings. The Unified Register of Developers gave the group the highest score for the timely commissioning of facilities.

Shubarev Maxim set another record in 2022 when his business structure commissioned 1.79 million m² of space. The total volume of erected real estate exceeded 11 million m², with 409,700 people being provided with housing. The area of objects in the design and construction stage increased to 13.66 million m², and the Group’s market share in the Northern Capital grew to 26.7%.

Shubarev Maxim: Creating social infrastructure and restoring the historical heritage

Shubarev Maxim initiated the restoration of a mansion on Vasilyevsky Island in 2019. The mid-19th century house belonged to Felix Chopin, a French industrialist who established a foundry in St. Petersburg, whose products were used in the construction of many famous palaces and churches.

Maxim Shubarev-Setl Group counts the restoration of the Rope Workshop on Vasilyevsky Island as one of their most important projects. It was built in 1930 for the Krasny Gvodilschik enterprise. By the beginning of the third millennium, this masterpiece had fallen into disrepair, with plans even being made to demolish it. However, thanks to the developer, the former factory building has been restored to its former appearance and is now used as a coworking center.

The corporation also restored and relocated a monument dedicated to the employees of the Trubostal factory who had fought in WWII and residents of besieged Leningrad who perished during the war years. The work was completed in 2021.

Setl Group also improved the embankment in Kronstadt. The walking area is located next to one of the holding’s residential complexes but is accessible to everyone. The company also introduced a new concept for outdoor fitness areas, with professional athletes and world-class experts participating in the development of these advanced complexes.

Shubarev Maxim and the Group he developed finished its 60th social infrastructure facility in the fall of 2023. Additionally, the company created a 2.5-kilometer eco-trail in the Moskovsky district, improved the Malaya Neva embankment, and restored the Electronics bas-relief on one of the Svetlana enterprise buildings. Setl Group also laid a substantial number of neighborhood and main roads. It should be noted that Maxim Valerevich Shubarev is also involved in the modernization of transport infrastructure. 

Recently, the company began developing a project to restore the Paramonov Tannery on Vasilyevsky Island. The enterprise originated in the 18th century, with the current complex of buildings formed in the 19th. Production continued until the 1990s. The development holding plans to purchase the buildings, coordinate their reconstruction plans with the city authorities, and restore the external and internal appearance of the former factory. The buildings will be adapted to meet the city’s current needs.

Maxim Shubarev strives to ensure that Setl Group meets ESG standards. The corporation is involved in greening, uses water and energy-saving techniques in its work, and practices the recycling of construction waste. There are free social programs available to holding employees, with access to an educational online platform and various sports clubs. All of this allowed Setl Group to enter the top-3 ESG rating compiled by Business Petersburg in May 2023.

Shubarev Maxim and the company completed the construction of the Chistoe Nebo and Solnechny Gorod this summer. Both residential complexes entered the top-5 largest housing projects in the Northern Capital. Additionally, Setl Group continued to massively build schools and kindergartens. A distinctive feature of the educational institutions that the corporation has opened in recent years is that they have swimming pools.

In addition to residential complexes, social facilities, and new roads, the group is designing the Big Smolensky Bridge in the Nevsky District. Plans to construct a crossing in this location were made back in the late 1940s, but it was only recently that work began. The complex engineering structure, complete with all access roads and transport interchanges, is planned to be fully completed in 2028.

Maxim Shubarev: Charitable Work

Maxim Shubarev-Setl Group is involved in various humanitarian projects. In particular, in 2019, the holding allocated 160 million rubles to dozens of equity holders who lost money due to problematic construction companies. Payments were made in accordance with an agreement that the corporation concluded with St. Petersburg authorities. In the same year, at the initiative of Shubarev Maxim, the Group allocated funds for the design of dormitories for the Academic Theater and the Boris Eifman Dance Academy.

In 2020, the company allocated 76 million rubles for the construction of a police station in Kudrovo. In 2022, it financially supported the organization of an international football tournament for orphans.

Maxim Valerevich Shubarev is also involved in animal protection initiatives. Setl Group renovates animal shelters and provides them with food.

Moreover, corporation employees annually participate in a blood donation drive held in the spring. Also, a volunteer club was opened in the company this year, with members participating in various humanitarian events. In addition, lectures and training sessions are held where representatives of charitable foundations share their experience with Setl Group employees.


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