Leveling Up Life: How Yu-kai Chou and Mark Diaz Turn Growth Into a Game

Leveling Up Life How Yu-kai Chou and Mark Diaz Turn Growth Into a Game
Photo Courtesy: Yu-kai Chou / Mark Diaz

By: Matthew Kayser

For years, games have been dismissed as distractions—time-wasters for kids and escapists. But what if the things that make games addictive could be used to build better habits, stronger communities, and a more meaningful life? That’s the question Yu-kai Chou and Mark Diaz set out to answer.

Back in 2003, Chou saw something people missed: that games weren’t a waste of time; they were the blueprint for motivation. That realization led him to develop the Octalysis Framework, which has helped shape user experiences for companies such as Google, LEGO, and Uber.

But Chou wasn’t satisfied with gamifying products—he wanted to gamify life. “This wasn’t just about making business better,” he shares. “It was about transforming how people live, learn, and grow.” That vision became 10,000 Hours of Play, a book that reframes personal development as a strategic, joy-filled quest.

The Student Becomes Co-Creator

Diaz first came to Chou as a student. A learning strategist and former filmmaker, Diaz was trying to solve a problem: how to teach people in a way that felt as exciting as the movies he used to make. His TEDx talk, “Can Anyone Become a Genius?” showed that he was already chasing bold ideas. But something clicked when he encountered Chou’s work.

“I wanted to make learning addictive, not draining,” Diaz explains. “Yu-kai’s Octalysis gave me the mechanics. I brought the storytelling.”

Their collaboration turned 10,000 Hours of Play into more than just a guide—it reads like an immersive game. Each chapter feels like a new level, with strategy tips, character arcs, and real-world quests inspired by legends like da Vinci, Curie, and Disney.

The Six Steps of the 10K HP Journey

At the heart of the book are six interconnected steps known as the 10K HP Journey:

  1. Choose Your Game – Define your mission
  2. Know Your Attributes – Understand your strengths
  3. Select Your Role – Discover your best identity
  4. Improve Your Skills – Grow your toolkit
  5. Build Your Alliances – Connect with the right people
  6. Achieve Your Quests – Turn actions into wins

“These steps aren’t just advice,” says Diaz. “They’re patterns we found in every legendary figure we studied.”

Fun Over Force

Unlike many self-help books, 10,000 Hours of Play doesn’t preach hustle or willpower. Instead, it emphasizes alignment between purpose, strengths, and actions. “You’re not broken if you can’t grind 18 hours a day,” Chou notes. “You just haven’t found your game mechanics yet.”

That message has resonated with readers. Jeff Booth, author of The Price of Tomorrow, called the book “an essential perspective” in a world dominated by digital distraction. Zoom’s Eric Yuan said it’s “a playful yet powerful roadmap for anyone looking to bring happiness into their personal and professional lives.”

A Call to Aspiring Legends

Chou and Diaz aren’t just selling a book; they’re offering a challenge. They believe that greatness isn’t born, but rather built, and anyone can become a real-life legend with the proper alignment.

“Our goal is to create 100 more Steve Jobses, Musks, and Curies,” says Chou. “Not by copying them, but by helping people align their own six steps.”

Whether you’re a gamer, a dreamer, or someone who wants to enjoy the journey more, 10,000 Hours of Play is your map. Richard Bartle, the creator of the first virtual world, said, “It’s a guide to the greatest game of all: life.”

Start your journey at 10,000 Hours of Play.

 

Disclaimer: This article is for informational purposes only and is not intended as professional advice or guidance. Readers are encouraged to conduct their own research and seek professional advice where appropriate.

This article features branded content from a third party. Opinions in this article do not reflect the opinions and beliefs of CEO Weekly.