In the heart of New York City, amid its fast-paced lifestyle, Tatyana Davydov has created a unique space—the aesthetic salon Lashes & The City. For over five years, it has been helping busy women of the big city look flawless without spending excessive time on self-care. Her simple yet brilliant approach to beauty has become a popular trend among successful businesswomen, and Tatyana’s business continues to thrive and grow.
Lashes and The City: The Story Behind
Like any successful business, Lashes & The City was born from a desire to simplify life. After moving to the United States, Tatyana faced a dilemma: she wanted to look well-groomed but didn’t want to spend hours in front of the mirror every morning.
“New York is a fast-paced city, and busy women value their time. Those juggling kids and business don’t want to spend too much time on self-care, but they always want to look great,” says Tatyana.
She quickly recognized the unique needs of New York women and specialized in eyelash extensions to meet those demands. Initially, Tatyana worked solo, but as the number of clients grew, she decided to open a cozy salon on Madison Avenue. The salon’s procedures fit seamlessly into the fast-paced lifestyle, which is why they became so popular.
A Hotspot for Businesswomen
The location of the salon speaks for itself, and it’s not uncommon to spot celebrities and some of America’s famous faces here. However, the primary audience for the salon is successful businesswomen: lawyers, financiers, CEOs of large companies, and others who juggle careers, personal lives, and motherhood.
According to Tatyana, they often opt for eyelash lifts, natural eyelash extensions, and eyebrow permanent makeup with natural techniques. This helps them maintain their natural beauty while saving time on self-care.
“My target audience has always been women who advocate for natural beauty,” says Tatyana.
The Trend for Natural Beauty: The Salon’s Signature
The salon offers a wide range of popular services, including eyelash extensions, eyebrow correction and shaping, permanent makeup, and the latest addition—lash lifts, which are quickly gaining popularity. This innovative technique enhances the volume and length of eyelashes by lifting them at the roots, giving the eyes a more expressive look. The effect lasts up to six weeks, attracting clients who want to skip makeup altogether. The salon also applies a black tint to the lashes, creating a mascara-like effect that intensifies the eyes and makes them brighter.
The Secret Ingredient of the Salon
The salon has been successfully running for 5 years and continues to remain competitive in one of the world’s dynamic cities. This is made possible by premium products, modern techniques, and the constant development of the team’s skills. According to Tatyana, every specialist at the salon is client-focused and can meet any request.
“If a client values natural beauty, we use techniques that accentuate natural features without creating an ‘Instagram’ effect on the face. But if they want something more dramatic, like after an evening makeup look, we can add depth and expressiveness to the eyes. We understand that for our clients, it’s not just about improving their appearance, but also maintaining their confidence. That’s why they choose procedures that not only last long but also refresh the look, boost confidence, and lift the mood,” shares Tatyana.
Beauty Dealer Building a Beauty Empire
Every month, Tatyana holds free demonstration classes where she shares the proper techniques for performing procedures on models. Many participants of these classes soon become students, and after a few years, some even join the salon’s team as specialists.
As Tatyana herself admits, her dream is to walk the streets of New York and see perfectly done eyelash extensions, proud that they were either done at her salon or by one of her talented students.
She humorously refers to herself as a “beauty dealer” building a “beauty empire” 24/7. Her main salon is located on Madison Avenue, and she is actively working on opening new branches across New York.
“Once you become our client, you’ll see how well-groomed eyes can transform your life. You can become a lash addict!” says Tatyana.
Published by Elle G.
