Consumers have become conscious of their food sources thanks to the buzzword sustainability. However, has anyone wondered specifically about the seasonings and herbs on the spice rack? Where do they come from? Who grew them, picked them, and milled them? What do their landscapes and livelihoods look like? Probably not.

These little pots of spices, ‘flavorful’ and colorful as they are, generally do not reveal their origins. Add to it the oils, sauces, even garlic, herbs, and ginger that represent a home cook’s fundamental toolset, and the entire category of store cupboard staples appears to have evaded the rising scrutiny one applies to other food categories, notably fruit, vegetables, and meat.

Here, HS Creations has carved out a unique niche with their version of the farm-to-table movement—a focus on spices rather than proteins. Founded by Joanne Sakulich, HS Creations is not just another spice company; it represents a philosophy that champions transparency, sustainability, and quality by sourcing herbs and spices directly from accredited organic suppliers.

Statistically speaking, the global organic spices market itself is experiencing significant growth, valued at over USD 26 billion in 2023 and projected to surpass USD 48 billion by 2024, driven by heightened environmental and health awareness among consumers. North America, in particular, is expected to be a key growth driver. As more people seek natural and chemical-free alternatives, HS Creations stands at the forefront of this movement. 

Organic spices are characterized by their purity, free from harmful pesticides and genetically modified organisms (GMOs). They offer numerous health benefits, from anti-inflammatory properties to enhanced flavor profiles. That is why Joanne prioritizes quality, ensuring that every herb and spice sourced contributes positively to consumers’ health and well-being.

At the heart of HS Creations’ mission is a commitment to building trust with customers. The founder emphasizes, “I want people to trust what I offer them, and I owe that to the customer.” This ethos drives the meticulous process of sourcing spices from accredited suppliers in Oregon and upstate New York, both of which are certified organic and USDA-approved.

Joanne’s journey into the world of spices was not instantaneous; it involved extensive research and testing. “It took a long process of testing and experimenting,” she explains. “I wanted pure, organic, non-GMO products. What you see is what you get—no complications.” This dedication to transparency means that every product is labeled clearly, allowing consumers to make informed choices about what they add to their meals.

To ensure quality, HS Creations does not simply procure herbs but delves into the unique characteristics of each spice. For instance, rather than sourcing generic oregano, Joanne insists on Greek oregano, which she considers the best quality available. This attention to detail extends to the creation of spice blends, where she experiments with various combinations to craft unique flavors that cater to diverse culinary needs. “I take four or five ideas and then I make up my own,” she shares, highlighting the importance of innovation in her process.

The company also employs rigorous testing protocols to evaluate the spices it sources – another quality assurance process that is paramount. A self-proclaimed Organic Chemist, Joanne makes sure that the evaluation and laboratory testing meet the highest of standards. She notes that the integrity of the sourcing process is vital, especially in a market where trust in food products can be shaky.

This commitment to quality resonates with consumers who are becoming more wary of the origins of their food. By prioritizing accredited farms, this herbs and spice company supports ethical farming practices, helping elevate the livelihoods of American organic farmers.

HS Creations’ commitment to sustainability extends to packaging for its products. “We want our customers to know that they are getting the most ethical product, whether inside or the outside packaging,” Joanne states. This ethos has positioned HS Creations as a leader in the organic spice market.

As HS Creations continues to grow, Joanne actively seeks partnerships with other businesses that share her values. “I’m looking to collaborate with high-end supermarkets and other companies that offer organic materials,” she notes. These collaborations could take various forms, including co-branded products and joint marketing efforts, creating new avenues for reaching consumers who are eager for high-quality, sustainably sourced ingredients.

This organic spice and herb company has already begun partnering with an olive oil brand to create unique blends. Such collaborations not only expand product offerings but also help educate consumers on the importance of sourcing high-quality ingredients.

The farm-to-table movement may traditionally focus on proteins and fresh produce, but HS Creations is redefining this concept by highlighting the importance of herbs and spices in creating flavorful, health-conscious meals. Ultimately, the future is bright for HS Creations, as it continues to build partnerships and expand its reach, ensuring that the best organic spices are available for everyone—now, from farm to spice rack.

Published by: Josh Tatunay