Amidst the digital marketing rush, many brands clammer in a fierce competition to grab the consumer’s attention, oftentimes bombarding them with invasive adverts. In this crowd of similar sounding messages, one man stands tall by doing things differently—Dan Altenbernd, CEO of H2M Brand Haus, a formidable Disruptor Advertising Agency based in Fargo, North Dakota. Known for establishing authentic partnerships with audiences by conveying compelling narratives, Dan’s approach has transformed traditional perceptions of marketing and communications.
H2M Brand Haus, under Altenbernd’s dynamic leadership, has made a mark with its unique business persona. This full-service integrated marketing agency works to be a sanctuary for exceptionally unique creatives and strategists, eager to make a ruckus and avoid the label of ‘average.’ They stand as an ego-free team, fearlessly advocating for distinctiveness and the impact it can create.
Dan’s journey spans over two decades, enriched with his expertise in marketing, business development, and client relations. His purpose-aligned principles serve as the guiding lights for H2M, rather than his personal achievements, a clear reflection of the man’s humility and dedication towards his work.
His commendable leadership is underpinned by several core motivations. Foremost is nurturing authentic client relationships through frank and open discussions that embolden clients to take risks. For H2M under Altenbernd, cookie-cutter strategies hold no place. They understand that a strong stand is as crucial in marketing as it is in economics. Moreover, Dan stresses upon fostering a transformative culture that motivates individuals to put forth their best ideas, take risks, and continually learn and grow. For him, honesty, integrity, and transparency form the bedrock of relations within the team and with clients, helping to deliver compelling work, facilitate greater efficiencies, and achieve business success.
In the saturated advertising industry, where traditional marketing methods seem to fall flat, Altenbernd’s approach is refreshingly innovative and human-centric. Where people generally pay to evade advertisements, H2M believes in ‘acting human’ and constructing magnetic brands powered by honesty and a unique personality. Through this stance, Dan’s team has managed to sway the paradigm, making people actively seek them out.
In the highly competitive market, H2M not only realizes but thrives on the fact that they can’t cater to everyone. Dan encourages brands to leverage their uniqueness and form an authentic bond with their audience. This, in turn, attracts customers, employees, and partners who share the same values, instigating a thriving ecosystem where like-minded people connect.
H2M defies the convention of hyping-up the brands they work with. Instead, they find the realness that has previously worked for the brand in the marketplace and magnify it. Their aesthetics draw inspiration from the ’90s and early 2000s film—captured best by their own words: “Sure, it’s interesting, engaging, and creative, but it’s rooted in something real. You.”
In a world where “being human” seems rebellious, where advertising is perceived as a noise, Dan Altenbernd’s unique leadership, marketing, and communication style tell a different, compelling story. It reaffirms that authenticity, transparency and distinctiveness can breathe fresh life into businesses and their marketing strategies, leading them to unparalleled heights.
His approach, encapsulated in the ethos of H2M Brand Haus, truly underlines the belief that in the realm of marketing and business, humanity and unique creativity are your best bets to resonate with your audience. Ultimately, at the heart of his dynamic leadership style lies the simple yet profound understanding: Know your audience, be real, and don’t be afraid to stand out.
Stay connected with H2M Brand Haus and get inspired by their disruptive ideas on their official Instagram www.instagram.com/h2mbrandhaus, Twitter www.twitter.com/h2mbiz and Facebook www.facebook.com/h2mbiz pages.
