Business

How Mondy Friend Capital Supports E-Commerce Businesses with Inventory Financing

By: Andrzej Kozioł

In early 2025, Mia Chen, founder of sustainable knitwear brand Loom & Thread, faced a dilemma. A Los Angeles boutique had ordered 500 units of her organic cotton sweaters for fall—a deal that could potentially double her annual revenue. But her manufacturer required a 50 percent upfront payment, and her cash reserves were tied up in a delayed Shopify payout.

Banks often dismissed her as “too seasonal”; PayPal Working Capital presented a loan at 15 percent APR. “I had two days to decide: risk personal savings or walk away,” Chen recalls. Then her accountant mentioned Mondy Friend Capital. Within 48 hours, MFC helped convert $80,000 of Chen’s unused business credit lines into liquid capital. The sweaters were shipped on time.

Chen’s story reflects a growing trend in the $1.29 trillion U.S. e-commerce sector, where inventory financing has become both a lifeline and a challenge. Traditional lenders reject approximately 67 percent of small business loan applications, according to Fed data, while fintechs like Plastiq and Melio sometimes offer short-term solutions with potential hidden risks. Among these options, Mondy Friend Capital (MFC), a Winchester, MA-based firm, has developed an alternative approach to credit conversion.

Where Banks See Risk, MFC Offers a Potential Solution

MFC’s approach focuses on its streamlined, semi-automated system and established partnerships with banking and processing institutions, helping business owners convert available credit limits into cash with relative speed and security. Rather than relying solely on traditional bank approvals, MFC’s process prioritizes efficiency: after onboarding and verification, clients pay an invoice, and funds are wired directly to their accounts, often within days.

For e-commerce brands, this quicker access to liquidity may help bridge the gap between seizing a market opportunity and missing out. As noted in MFC’s onboarding materials, business owners who have high-limit credit cards but face restrictions on certain purchases can often unlock those resources for inventory, payroll, or expansion.

MFC’s model addresses an environment where traditional lenders frequently reject small business applicants and where cash flow challenges contribute significantly to business struggles. “We see businesses facing hurdles because they can’t access capital fast enough,” says Brittany Farley, MFC’s Communications Director. “MFC aims to provide the liquidity they need to grow, pivot, and scale—without waiting on banks or being limited by payment platforms.”

Unlike traditional loans, MFC’s credit conversion service typically does not require collateral or lengthy approval processes, potentially helping businesses avoid equity dilution and high-interest cash advances. As Farley explains, “We’re not a loan. We’re a way to leverage your credit for growth.”

Plastiq and Melio: Flexibility with Caveats

Plastiq and Melio often attract attention with their marketing claims, such as “pay anyone by credit card.” But a deeper examination suggests limitations. Plastiq allows payments to non-card-accepting vendors but charges a notable 2.9 percent transaction fee and imposes a $10,000 monthly cap.

Additionally, attempts to liquidate credit through the platform may sometimes breach cardholder agreements, potentially leading to account freezes, as one former Plastiq partner manager shared. Melio integrates smoothly with tools like Shopify and QuickBooks, making it a practical option for small B2B transactions.

However, it doesn’t offer credit conversion and still requires manual approval for each invoice. In contrast, MFC provides a potentially more adaptable alternative: credit-to-cash conversion with no fees, no caps, and repayment schedules optimized for efficiency.

Rather than masking transactions as vendor payments—a tactic that could raise compliance issues—MFC uses what CEO Grey Friend calls “compliant creativity,” structuring credit conversions as asset-backed agreements. This approach may allow unused credit lines to serve as collateral, enabling capital access without dilution and at 0% interest if repaid within 90 days. Additionally, credit limits are typically determined by the user’s financial health, not arbitrary thresholds.

Navigating a Growing Market Opportunity

The global inventory financing market is projected to reach $558.7 billion by 2025, fueled by e-commerce’s 24.6 percent annual growth. MFC’s strategy appears well-suited for this landscape:

Dynamic Scaling: Brands like HydroFlask and S’well have used MFC’s staggered releases to stockpile inventory pre-Prime Day without overleveraging.
Returns Hedging: MFC’s AI estimates return rates by category (e.g., 35 percent for apparel vs. 8 percent for electronics), helping adjust credit limits accordingly.

This differs from Plastiq’s more rigid model. “You’re effectively renting your credit line at 3 percent a pop,” says MIT fintech researcher Dr. Anika Patel. “MFC treats credit as a potential strategic asset.”

The Compliance Balance

Not all observers applaud MFC’s model. The CFPB has cautioned that “over-optimization” of credit lines might destabilize smaller issuers. MFC addresses this by capping conversions at 70 percent of available credit and requiring 100-day “cooling periods” between transactions.

The firm’s BBB accreditation and transparent dashboards, which track credit utilization in real time, stand in contrast to Plastiq’s less transparent fee structures. “Businesses should understand exactly what they’re risking, down to the basis point,” Farley says.

Looking Ahead: Beyond Immediate Needs

As MFC explores blockchain integration for cross-border deals and ESG-linked credit products, its ambitions highlight a broader shift. “Inventory financing isn’t just about survival anymore,” says Farley. “It’s about expanding possibilities.”

For Mia Chen, that has translated into a 12-person team and a Barcelona pop-up shop. “MFC didn’t just fund sweaters,” she says, laughing. “It funded a new chapter.”

In an era when nearly half of e-commerce revenue flows through Amazon, MFC’s approach suggests that independence, like inventory, can sometimes be financed, not just dreamed of.

Disclaimer: This article provides informational content about inventory financing options and does not constitute financial advice. Businesses considering financing solutions should consult qualified financial advisors to evaluate risks and suitability based on their individual circumstances.