By: Digital Networking Agency (DNA)
In a world filled with digital content and fast-paced online interactions, Gesture seeks to offer something more meaningful: a more profound, emotional connection. Ben Labra, an entrepreneur whose career spans technology, logistics, and brand engagement, is at the heart of this vision. Known for his versatile problem-solving approach, Labra has built a company and inspired a growing movement.
From Inspiration to Innovation
Ben Labra founded Gesture after noticing a gap in how brands engage with people. In a time when marketing can sometimes feel impersonal, he saw potential to bring a more authentic approach. His answer? A platform that uses technology to deliver real-world experiences, grounded in human emotion and fueled by first-party data. Labra’s journey, growing up with a single mother who taught him resilience and purpose, infused the company with a deeper mission: create joy while building something with meaningful impact.
How the Journey Begins
It all starts with the Gesture mobile app. Users connect through small but mighty acts that build personal relationships first. From there, they can earn access to curated products, experiences, and rewards, initially from their network, and eventually from brands that join Gesture’s ecosystem. Every touchpoint is designed to feel earned and personal, not automated or intrusive.
This layered approach creates a unique customer journey. Instead of bombarding users with ads, Gesture creates emotional openings for brands to enter the conversation by anchoring each interaction in a genuine human connection. Rather than viewing users as data points, Gesture treats them as people first—people who share, appreciate, and respond to thoughtful engagement. This ethos carries through every phase of the platform experience.
The Power of Tangible Engagement
This vision is brought to life through Gesture Reach360, the company’s B2B platform. Reach360 offers brands the opportunity to create more meaningful marketing experiences. Whether it’s sending a thoughtful gift to a loyal customer or offering a curated product sample, the aim is to foster genuine connections.
At a time when third-party data is becoming unreliable, Gesture relies on a strong first-party data infrastructure to personalize every interaction. This builds trust and strengthens the emotional value of each brand touchpoint. Instead of casting a wide net and hoping for clicks, Reach360 empowers brands to choose quality engagement over quantity exposure intentionally. Every gift, offer, or experience delivered through the platform is backed by insight-driven precision, which helps it land at just the right moment with the right person.
Leading a New Era in Marketing
Unlike tech entrepreneurs, Labra doesn’t focus solely on digital metrics. He believes technology should serve people, not replace them. This philosophy has contributed to Gesture’s growth as a founder-owned company with a strong revenue base and valuable brand collaborations.
Labra has successfully built and scaled the Gesture app and Reach360 into national platforms. His ability to merge data, logistics, and emotion has positioned the company as a standout in consumer engagement tech. He was recently named one of the “Top Entrepreneurs to Watch in 2025” by MSN and has attracted acquisition interest from prominent companies such as Uber and DoorDash.
A Billion-Dollar Vision
Looking ahead, Labra has ambitious goals for Gesture. He envisions the company growing significantly in the coming years, with Reach360 playing a key role in shaping the future of tangible marketing for global brands. Gesture is currently working on securing funding to support its expansion, enhance its data capabilities, and broaden its reach both nationally and internationally.
To Labra, this isn’t just about raising capital but building something that truly matters: helping people feel seen, valued, and emotionally connected through thoughtful, tech-powered experiences. “We’re not just growing Gesture,” he says. “We’re leading a movement that changes how brands and people connect in the real world.”
To learn more or download the app, visit the Gesture Website, explore the Gesture Instagram page, or connect with Ben Labra.
Published by Liz SD.
