Emmanuel Smart is a management consultant, business writer, and creator who has helped businesses in Africa, the Middle East, and the United States create successful products. His best-selling books, Make What Customers Want, A Sales Man’s Story, and EFETURI, are based on his real-life experience, years of research, and original ideas.
Smart’s approach to product creation is based on the belief that businesses should first understand what customers really want before they start developing products. He argues that all ideas should be tested and that there is no way to accurately predict if customers will accept a product unless it is tested before launch.
Smart’s own story is one of unorthodox choices. He led the sales and marketing team at Fastizers, where he created Nibit, one of the fastest-selling mini snacks in Africa. However, because of his extraordinary talent, he was also made to lead the creation of the company’s new product (Nibit) while remaining the company’s sales and marketing lead. The success of Nibit redefined Smart’s management consulting career, and today he is sought after by leading businesses around the world for his unique approach to product creation.
Smart is a visionary leader who understands the future of sales. He believes that businesses that create insanely great products that customers love will be the ones that succeed in the long run. His work has helped businesses in Africa, the Middle East, and the United States create successful products, and his insights will continue to be valuable to businesses worldwide for years to come.
Smart’s Approach To Product Creation
Smart’s approach to product creation is based on the following principles:
* Understand what customers want. The first step in creating a successful product is to understand what customers really want. This means going beyond simply asking customers what they want and observing their behavior to see what they are doing.
* Test your ideas. Once you understand what customers want, you need to test your ideas to see if they are viable. This means creating prototypes of your products and testing them with real customers.
* Be willing to fail. Not all products will be successful, and that’s okay. Smart believes that it is important to be willing to fail because failure is a learning experience that can help you create better products in the future.
* Iterate and improve. Once you have a successful product, it is important to continue to iterate and improve it. This means listening to customer feedback and making changes to the product based on what they want.
Smart’s Impact on the Business World
Smart’s work has had a significant impact on the business world. He has helped businesses across three continents, and his insights are sure to continue to be valuable to businesses around the world for years to come.
One of the most significant impacts of Smart’s work has been how businesses think about product creation.
Smart has helped to shift the focus from creating products that businesses think customers want to create products that customers actually want. This has led to a more customer-centric approach to product development, which has resulted in the creation of more successful products.
Another significant impact of Smart’s work has been on the way businesses think about failure. Smart has helped businesses to see failure as a learning experience rather than a sign of defeat. This has led to a more open and tolerant attitude towards failure, which has helped businesses to be more innovative and creative.
Emmanuel Smart is an extraordinary creator and leader who is helping to shape the future of business. His work on product creation is helping businesses to create products that customers love, and his insights on failure are helping businesses to be more innovative and creative. Smart is a force to be reckoned with in the business world, and his work is sure to have a lasting impact on the way businesses operate.
