Elle & Reid Consulting, founded by Lauren Jones, is redefining the landscape of fashion consulting through a unique blend of expertise, innovation, and sustainability. With over two decades of experience, Lauren Jones has created a premier fashion brand consulting agency dedicated to transforming creative visions into market-ready collections. Her extensive background, coupled with a deep understanding of the fashion landscape, empowers brands of all sizes to achieve lasting success.

Lauren Jones’s fashion journey includes critical roles at Fabletics, Adidas, Reebok, Juicy Couture and many others. At Fabletics, she played a pivotal role in designing and launching Fabletics Men’s from the ground up in collaboration with Kevin Hart. Her innovative approach and dedication were instrumental in creating a successful line that resonated with male consumers.

At Adidas, she was part of the design team that pushed the boundaries of sportswear innovation. Her tenure at Reebok saw her secure a design patent for one of her groundbreaking designs, showcasing her ability to merge creativity with technical prowess. At Juicy Couture, Lauren infused the brand with fresh, contemporary designs that captured the spirit of modern luxury. As VP of Design at Legends, she oversaw the design & development of collections that set new standards in the sportswear industry, driving the brand’s growth and establishing its reputation for high-quality, stylish athletic wear.

Elle & Reid offers comprehensive services that cover every stage of the product lifecycle. From concept development to creative marketing, the agency ensures consistency and quality. The services include concept development, design and sourcing, material R&D, tech design and merchandising, product development and production, and creative marketing. This holistic approach ensures that designs are not only visually appealing but also technically sound and market-ready.

What sets Elle & Reid apart is their emphasis on quality over low-cost alternatives. The agency’s extensive industry network and in-depth knowledge enable them to provide tailored solutions that drive results. They pride themselves on their ability to blend creativity with practicality, ensuring that every project is innovative and commercially viable.

A notable example of Elle & Reid’s successful collaborations is with Jaanuu, a leading medical apparel company. Lauren worked on the creation of a Time and Action (TNA) go-to-market calendar for Jaanuu, demonstrating a deep understanding of their needs and providing invaluable insights that greatly enhanced the project’s outcome. The meticulously crafted calendar streamlined their workflow and significantly improved production timelines. Jaanuu’s team praised Lauren’s technical proficiency, communication, and collaboration, noting that the calendar has become an essential tool for meeting deadlines efficiently and effectively.

Elle & Reid stands out in the competitive landscape of fashion consulting for several compelling reasons:

1. Expertise: With over 20 years of industry experience, founder Lauren Jones brings a wealth of knowledge and a proven track record in fashion design, brand building, and market strategy. This extensive experience spans global brands such as Adidas, Reebok, and Juicy Couture, ensuring clients receive insights and guidance grounded in the industry’s recommended practices.
2. Comprehensive Service Offering: Unlike many consulting firms specializing in a single aspect of fashion, Elle & Reid offers end-to-end solutions. From concept development and design to material sourcing, tech design, merchandising, and production, their services cover every stage of the product lifecycle. This holistic approach ensures consistency and quality throughout the process.
3. Tailored Solutions for All Business Sizes: Elle & Reid caters to the needs of both small startups and large-scale enterprises. Their customized consulting services are designed to meet the unique challenges and goals of each client, whether they are just starting out or looking to scale their operations.
4. Innovative and Sustainable Practices: Elle & Reid prioritizes sustainability and innovation in their design and development processes. Conducts extensive research to find sustainable materials and innovative solutions that not only enhance the product but also align with the growing demand for environmentally responsible fashion.
5. Strong Industry Network: Elle & Reid’s extensive network within the fashion industry provides clients with access to fantastic resources, suppliers, and manufacturers. This network enables the agency to offer competitive advantages in sourcing, production, and market positioning.
6. Quality Over Cost: Elle & Reid emphasizes quality and expertise over low-cost alternatives. Their approach is to deliver superior value through high-quality services and strategic guidance that lead to long-term success. This commitment to quality sets them apart from competitors who may prioritize cost savings at the expense of excellence.
7. Personalized Client Relationships: At Elle & Reid, the focus is on building strong, personalized relationships with clients. Team takes the time to understand each client’s vision, goals, and challenges, ensuring that their consulting services are closely aligned with client needs. Personalized approach fosters trust and collaboration, leading to more effective and impactful outcomes.

Looking ahead, Elle & Reid is excited to launch the Fashion Founders Blueprint course, a comprehensive program designed to equip aspiring fashion entrepreneurs with the tools and knowledge needed to build and grow their brands. This initiative reflects the agency’s commitment to continuous evolution and dedication to meeting the ever-changing demands of the fashion industry.

Lauren Jones on the mission of Elle & Reid: “At Elle & Reid, our mission is to democratize high-quality fashion consulting, making excellent expertise accessible to brands of all sizes. We believe in fostering creativity, sustainability, and innovation, helping our clients navigate the complexities of the fashion industry to achieve lasting success.”

Client Testimonials

Fore Company: “Lauren has gone above and beyond, time & time again, to ensure 100% satisfaction with her deliverables. She’s responsive, quick (but doesn’t rush the work) and has a keen eye for detail. She can take what you describe and bring it to life. We’ve started a golf brand, fore company, and she’s designed our next three collections and hasn’t missed yet!”

Andrew Dowis: “Working with Lauren at Elle & Reid was an awesome experience for our company. We were trying to put infrastructure in place on the product side to scale our baseball apparel brand, and Lauren provided us with a great roadmap on how to do that.”

Elle & Reid’s motto, “Innovate. Design. Inspire,” reflects the company’s dedication to pushing the boundaries of fashion and helping clients achieve their creative and business goals. 

Visit elleandreid.com or connect on LinkedIn at Lauren Reid Jones and Instagram @elle_the_creative.

Published by: Martin De Juan