By: Alexandra Perez
Liisa Reimann never planned to become a copywriter. Her career path was more of an accident than a deliberate design, winding through corporate roles, fitness coaching, and unexpected detours before she found herself in the world of words that sell. Once she landed there, she made it her mission to do more than just write copy. She aimed to rid the marketplace of manipulative, cookie-cutter messaging that often turns people off.
From Dumb Luck to Discovery
Liisa laughs when she describes how she got her start. She was always the one asked to write press releases or marketing blurbs at her jobs, but it didn’t feel like a career until someone else pointed it out. “Honestly, it felt like dumb luck,” she admits. “A friend told me to apply for a senior copywriting position. I didn’t even believe in myself. But I went for it, got the job, and loved it, until I didn’t.”
The shift came when she realized her fascination wasn’t just with words, but with people. An introvert at heart, she was the one quietly watching from the back of the room, observing human behavior like a study. Copywriting became the perfect outlet, a way to channel her love of psychology and communication into something that could help others grow their businesses without resorting to sleazy tactics.
Breaking the Myths
One of the first hurdles Liisa encountered was the misconceptions surrounding her craft. Too many people mistakenly think copywriting is either legal copyrighting or simply content like blogging. She set the record straight: copywriting is about conversion, not filler. “Copywriting is geared toward a sale,” she explains. “Whether that’s to buy something, sign up for a newsletter, or click a button, it’s about inspiring action.”
The bigger mistake? Thinking you can DIY it. She’s straightforward about the cost of cutting corners. “Expensive is cheap and cheap is expensive,” she says. “People try to save money by doing it themselves or relying on chatbots, but it often ends up costing them more in time, frustration, and lost results.”
Selling Without the Sleaze
What sets Liisa apart is her refusal to manipulate people into buying things they don’t need. She’s seen too many entrepreneurs burn out chasing “bro marketing” tactics. For her, it’s about flipping the script. Instead of building bios and websites that focus on I, me, and we, she teaches clients to speak directly to their audience’s desires.
“We’re like middle schoolers when we buy something, we only care about ourselves,” she says. “So everything has to be presented from the reader’s perspective. Show them what’s in it for them.”
That simple but powerful shift has transformed her clients’ businesses. One, an interior designer, started getting so many inquiries she couldn’t keep up. Another, a retired academic in her 70s, found the right messaging to begin a new career in consulting, thanks to messaging that finally resonated with her audience.
Navigating the AI Wave
Like many in her industry, Liisa can’t ignore AI. She acknowledges it’s here to stay, but she’s clear about its limitations. Tools like ChatGPT may churn out words, but they can’t replace the raw humanity that makes stories resonate. “The bots can’t invent your life experiences, your emotions, your transformations,” she says. “If you don’t know how to train them with your voice, your values, and your message, you’ll likely get poor results.”
For her, AI is like the iPhone moment in photography. It made everyone think they could do it themselves. But just as professional photographers still thrive, skilled copywriters will likely continue to have a role. The difference lies in how they use the tools. Liisa now helps entrepreneurs write better AI prompts and harness technology without losing authenticity.
The Long Game of Success
If there’s one message she emphasizes to clients, it’s patience. Marketing isn’t a one-post-to-riches formula. “I really hate seeing scripts or templates sold as shortcuts to ten-thousand-dollar sales days,” she says. “People try it, it doesn’t work, and then they think they’re terrible business owners. That drives me mental.”
Instead, she pushes clients to see business as a long game, rooted in consistent messaging, clear values, and strategies that truly connect. Her Skool community now helps entrepreneurs DIY their copy with proper frameworks, while her white-glove services handle everything from web copy to pitch packets for those who want the full package.
Beyond Business: A Vision in Tuscany
For all her focus on clarity and conversion, Liisa’s dreams stretch far beyond marketing. She envisions buying an abandoned European village—yes, an entire village—to transform into a creative retreat space. Picture tiny houses, a donkey sanctuary, writing workshops, business summits, and free vacations for single moms and their kids. It’s equal parts whimsical and purposeful, and she’s serious about making it happen.
That balance of edge and empathy is what defines her. She can cut through the noise with a line like “I write the words that sell your stuff,” and in the next breath, map out how her work can help underdog entrepreneurs believe in themselves again.
Writing a Different Legacy
At the heart of it, Liisa’s mission is deceptively simple: rid the world of bad copy. Whether she’s mentoring new writers, rescuing DIY disasters, or coaching entrepreneurs to prompt AI without losing their soul, her focus is always the same: connection over gimmicks, humanity over hype.
Her words don’t just sell. They give people the courage to keep going, the confidence to stand out, and the clarity to finally be understood. And that, for Liisa Reimann, is the kind of copy that has the potential to change everything.
