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By: Nataliia Zapara, Internationally Recognized Nail Artist Transforming the Industry Through Art & Business Strategy
The article analyzes the interaction of fashion trends and classic approaches in the field of nail service. The factors that determine the popularity of both ephemeral trends and stable classic manicure styles are studied. The purpose of the work is to identify the criteria for choosing between trends and classics from the point of view of a professional nail master, as well as to determine his role in consulting the client. The theoretical foundations of the formation of fashion cycles in the beauty industry and the practical aspects of implementing various nail designs are considered. The issues of durability, versatility and care requirements for different types of manicure are discussed. The results of the study show that the optimal choice depends on a set of individual client factors and the professional assessment of the master. The practical significance of the work lies in providing nail specialists with an analytical tool for navigating the dynamic field of nail fashion and substantiating recommendations to clients, contributing to improving the quality of services and consumer satisfaction.
The nail service industry represents a dynamically developing segment of the beauty market, where consumers' aesthetic preferences constantly evolve under the influence of fashion trends. Manicure has long ceased to be solely a hygienic procedure, having transformed into a means of self-expression and an element of individual style [1]. In this context, there is constant interaction between rapidly changing trends and established classical solutions. The relevance of this study is due to the need to systematize knowledge about the nature of these two directions, the factors of their popularity, and the principles of choosing the optimal option for the client. A professional nail technician acts not only as a performer but also as a consultant, whose expertise helps harmonize the client's wishes with objective possibilities and aesthetic norms. The aim of the article is to conduct a comprehensive analysis of the relationship between trendy and classical approaches in modern manicure, to identify their evaluation criteria, and to determine the role of the nail service specialist in the client's decision-making process.
Photo Courtesy: Nataliia Zapara 
Photo Courtesy: Nataliia Zapara
The Nature of Trends and the Stability of Classics in the Nail Industry
Fashion trends in manicure, as in other spheres of the beauty and fashion industry, are characterized by cyclicality and a relatively short life cycle. Their emergence is often associated with global fashion shows, the activity of influencers on social networks, and the development of new technologies and materials in the nail industry [2]. Trends may concern specific colors, textures (matte, glossy, velvety, chrome coatings), nail shapes (almond, square, stiletto), as well as specific nail art techniques (e.g., graphics, watercolor painting, 3D elements, “cat eye”). They reflect the spirit of the time and the desire of consumers for novelty and experimentation. Unlike trends, classical manicure styles possess a high degree of stability and universality. These traditionally include French manicure, solid color coatings in neutral (beige, pale pink) or rich (red, burgundy) shades, as well as minimalist designs. Their popularity is based on aesthetic restraint, elegance, and the ability to harmoniously fit into any look and situation – from everyday to business and evening [3]. Classics form a kind of “aesthetic canon” that remains in demand regardless of fleeting fashion trends.Technical and Aesthetic Aspects
From the nail technician’s point of view, the implementation of trendy and classical designs requires different approaches and skills. Trend solutions often involve the use of complex techniques, new materials, and tools, which requires the specialist to constantly improve qualifications and master innovations. For example, creating complex nail art using inlay, airbrushing, or volumetric modeling requires not only artistic taste but also high precision of execution. The time spent on such a manicure is usually significantly longer than for classical options. Classical manicure, although it may seem simpler to perform, also imposes high demands on the quality of the technician’s work. Perfectly even coating, impeccable nail shape, and neat cuticle treatment are indispensable attributes of classic manicure. Mistakes and carelessness are more noticeable here than in complex and multi-detailed trendy designs. Thus, the mastery of a specialist is revealed in the ability to perform both ultra-fashionable and canonical types of manicure with high quality.