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Read moreAn Interview with Citrus America’s Visionary Founder Brian Framson: Juicing Up Healthy Profits for Businesses Through Enhanced Efficiency & Customer Experience
Image Commercially Licensed From: Unsplash In 2011, an entrepreneurial vision sprouted from a seemingly straightforward observation: fresh juice was more ...
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In 2011, an entrepreneurial vision sprouted from a seemingly straightforward observation: fresh juice was more readily available in Vienna, Austria, than in Florida, a state renowned for its citrus produce. This revelation became the driving force behind Brian Framson and his late father Ron's remarkable entrepreneurial journey, which ultimately culminated in the formation of Citrus America. However, Framson’s story is not merely one of bringing fresh juice to the American market. It is a tale of identifying opportunities, cultivating profitable ventures for businesses, and driving efficiency while consistently improving customer experiences. Brian's career trajectory commenced in the world of corporate giants, where he meticulously honed his skills and gleaned invaluable insights. "We've imbibed a Blue Chip mindset and comprehend the service and support expectations of large corporations," Brian candidly noted during our conversation. His tenure at Ford Motor Company, where he helped drive the success of the launch of a new Ford Escort model, and later at Coca-Cola, where he bolstered profitability across the corporate titan’s Central and Eastern European divisions, equipped him with a robust foundation. However, it was his role as Corporate Controller for an Austrian company, Constantia Packaging, that provided him with a pivotal introduction to mergers and acquisitions, laying fertile ground for entrepreneurial concepts such as Citrus America’s high-quality commercial juicers and its successful juicing programs to take root. Brian's journey was marked by a transition from the structured environment of blue-chip corporations to the dynamic world of startups. The impetus for the birth of Citrus America can be traced back to a profound yet elegantly simple realization. "It was more convenient to procure high-quality, fresh orange juice in Vienna, where I was residing, than during visits to my parents in Florida," Brian elucidated. This epiphany, coupled with a deep-seated passion for fresh citrus and a yearning to manifest forth an entrepreneurial solution, sowed the seeds for the inception of the brand. In 2011, Brian, along with his father, Ron, embarked on this entrepreneurial odyssey in unison. Ron, leveraging his acumen in managing small businesses, seamlessly complemented Brian's corporate expertise.