Building the Big Picture: Shirrod Le’Det’s Vision of Transitioning, Leading, and Growing
When Shirrod Le'Det talks about building a picture, he's not speaking about a painting. For him, the bigger picture is ...
Read moreWhen Shirrod Le'Det talks about building a picture, he's not speaking about a painting. For him, the bigger picture is ...
Read moreWritten by: Rachel King, Owner of King Law Firm, Attorneys At Law Inc. Abuse happens to Seniors too! Elder abuse ...
Read moreBehind every brand is a story, and behind AMEON Skincare is Alina Mehrle, a visionary who turned her personal adversity ...
Read more“If we understand our customers, and that is not always straightforward, then we are halfway there.” This fundamental belief of ...
Read moreImage Commercially Licensed From: Unsplash Put enough monkeys in a roomful of typewriters and, eventually, they may write a line ...
Read moreImage Commercially Licensed From: Unsplash By Lexi Wolf "Imagine if Ocean's Eleven and an American gangster had a baby." That's ...
Read moreImage Commercially Licensed From: Unsplash
By Lexi Wolf "Imagine if Ocean's Eleven and an American gangster had a baby." That's how Brian DiMarco conceptualizes Harlem Standard, his very own whiskey brand and personal legacy project. Founded in 2020, Harlem Standard is shaking up the whiskey shelf at your local liquor store with its high-quality ingredients, keen attention to detail, and visceral callbacks to the rich history of North Manhattan. Yet, this endeavor comes after almost 25 years in the food and beverage industry. Growing up in the suburbs of Washington, D.C., DiMarco always felt an intrinsic pull to Manhattan. "I would come up on the train. The conductor would put me in the front seat, and I would get off at Penn Station. I would meet my dad, and he would always say, 'You're going to move here one day.'" And that he did. During the period post 9/11, like many people, he began to reevaluate his life. He decided to leave behind his career in advertising, where he managed brands such as Panasonic and Canon. He enrolled at the French Culinary Institute (FCI) in Soho, NY. There, he was mentored by titans of the industry, including Amy Scherber, the famed founder of Amy's Bread. He even received a Master's Certificate in Bread Making; however, DiMarco claims he hasn't baked a single loaf since. Nonetheless, this experience served as the spark for his passion for food.
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