The Birth and Longevity of the American Writers & Artists Institute: Plato had it Right
In 1996, a master copywriter needed to recruit a team of 100 copywriters for one of his clients. He couldn’t even find one. In the Socratic dialogue, Republic, Plato writes (as translated), “Our need will be the real creator.” So in 1996, when copywriting was still very much nascent, this copywriter and two of his […]
Power Couple Sheldon and Tammi Moore Sets the Blueprint for Excellent Partnership in Love and Business
Establishing a successful partnership, whether in life or business, requires effective communication, understanding from both parties, compensating for each other’s shortcomings, and quickly resolving disagreements efficiently. One couple that has managed to combine love and business, breaking the boundaries of excellence and inspiring other couples to take on the challenge is Sheldon and Tammi Moore, […]