There is one thread that binds the diverse customs and traditions in Arabic countries—the radiating spirit of hospitality and human connections. In the Islamic culture, respect, love, and affection are often shown through the art of gift-giving. Here, presents are more than a cordial gesture; they are a sign of honoring and cherishing one another. Harnessing this gift-centric culture and the region’s booming economy, Kashif Abbas and Maria El Fassi co-founded Wondergifts, a UAE-based provider of unique and memorable experiences.
After a year of reshaping the country’s landscape and garnering clients’ trust, the company announced plans to expand into Saudi Arabia. That move, more than symbolizing a growing demand for gifts that depart from conventional ideas, attests to the founders’ commitment to enriching people’s lives beyond UAE’s borders.
At the heart of Wondergifts are experiences that create memories to last a lifetime, from couple cooking classes to romantic hot air balloon flights and adventurous theme park days out. For tourists and residents, Wondergifts offers a unique chance to explore new parts of the UAE, empowering customers to step out of their comfort zones and experience all that the Middle East has to offer.
Especially with recent data exhibiting the record-breaking rise of travel and tourism in Saudi, Wondergifts’ expansion holds tremendous potential to redefine the country’s gifting mindset. According to statistics, the sector grew by over 32% in 2023, exceeding the previous record by almost 30%. Last year, international visitor spending grew by nearly 57%, while domestic spending increased by 21%, symbolizing the rising demand for luxurious, memorable experiences.
Wondergifts’ spirit of discovery is inspired by Saudi Arabia’s regions that are yet to be touched by tourism and industrialization. With authentic places that truly emanate the desert-like, moonlit essence of the Middle East, the company will offer travelers and GCC residents the opportunity to delve into the region’s rich history by experiencing historic places and local culture. “While the UAE’s thriving economy and tourism are a hub for opportunities and a lavish lifestyle, Saudi’s pristine landscapes and untouched nature open the gates to experiencing the GCC countries from a different perspective,” adds Abbas. A labor of love and passion, Wondergifts is dedicated to redefining the art of gift-giving by replacing material goods with memories that strengthen bonds and foster everlasting connections.
Though the packages Wondergifts will offer in Saudi Arabia will be similar to those in the UAE, the enterprise might enrich them with targeted cultural or religious experiences. “We have seen the impact of experience gifting in the UAE, and we’re excited to elevate that landscape in Saudi Arabia. From there, the future will only be brighter, more united, and centered around enjoying the present moment,” adds El Fassi, reflecting on the company’s mission. “Wondergifts opens a new level of cherishing loved ones on birthdays, Christmas, Eid, or Diwali celebrations. The pillars that built company revolve around genuine human connections and memorable experiences that enrich life and stay with you forever.”
Published By: Aize Perez
