¡Wepa! Is Ushering The Return of 100% Puerto Rican Coffee, Blending Tradition with Modern Innovation—Fueling Adventures and Connections
San Juan, Puerto Rico (March 2025) – Puerto Rican coffee is returning, and ¡Wepa! Coffee Co. is leading the charge. With a mission to bring the rich heritage and world-class quality of 100% Puerto Rican coffee to a new generation, ¡Wepa! is redefining what it means to enjoy coffee—not just as a drink but as a cultural experience full of energy, passion, and connection.
Once known as the “Coffee of Popes and Kings,” Puerto Rican coffee held a place of prestige, sought after by European royalty and revered for its exceptional quality. However, after a series of economic and environmental setbacks in the late 19th century, the industry suffered a dramatic decline—and Puerto Rican coffee nearly disappeared from the global stage. Today, however, with a renewed emphasis on authenticity, heritage, and premium coffee experiences, ¡Wepa! Coffee Co. is determined to restore Puerto Rico’s rightful place in the coffee world while introducing a vibrant, modern twist that reflects the island’s bold, dynamic spirit.
Unlike traditional coffee brands that lean into calm mornings and quiet rituals, ¡Wepa! is all about energy, movement, and celebration. Cold brew by the beach, coffee-fueled adventures, and shared moments bring people together.
“Puerto Rican coffee has an incredible legacy, and we want to make sure that story is told in a way that’s exciting and relevant,” said Brittany Didra, co-founder of ¡Wepa! Coffee Co. “We’re bringing this premium, 100% island-grown coffee to a new generation—not just as a drink, but as an experience that embodies the vibrant energy, culture, and lifestyle of Puerto Rico.”
¡Wepa! is more than just a name—it’s a feeling of excitement and celebration. It’s the word you hear when a team wins, friends reunite, or families come together to dance and share moments. Rooted in Puerto Rico’s lively spirit, that same warmth and energy can be found in every cup of ¡Wepa! Coffee.
¡Wepa! is an expression of connection, community, and culture. ¡Wepa! Coffee Co. embraces that spirit, offering a coffee to enjoy during meaningful moments—whether sharing a cup with friends, reflecting on home, or simply appreciating its rich flavors.
By sourcing coffee beans directly from Puerto Rican farmers, employing local workers, and reinvesting in the island’s coffee industry, ¡Wepa! Coffee Co. is bringing premium Puerto Rican coffee to the U.S. and supporting the revitalization of Puerto Rico’s coffee farms and local economy.
¡Wepa! Coffee Co. invites coffee lovers everywhere to discover Puerto Rican coffee’s bold flavors and rich heritage. Whether you’re drawn to its history, smooth, premium taste, or the vibrant, celebratory energy that comes with every sip, now is the time to experience Puerto Rican coffee like never before. Discover the bold flavors and rich heritage of 100% Puerto Rican coffee by visiting the official ¡Wepa! Coffee Co website.
About ¡Wepa! Coffee Co.:
Founded in 2022 by Brittany and Jeff Didra and Pedro De León, ¡Wepa! Coffee Co. is a Puerto Rican company dedicated to bringing 100% Puerto Rican coffee to the U.S. market. The company sources its coffee beans directly from Puerto Rican farmers. It is committed to supporting the island’s coffee industry by hiring Puerto Rican workers and using local resources whenever possible.
Pedro grew up on the Island to the smell of rich, dark-roast coffee brewing in the Greca, and Britt and Jeff discovered the exceptional brew after getting married on the island. Upon returning to the States, the couple realized there was no option for authentic Puerto Rican coffee in the American market and decided to create what they sought. Their love for the Island and Puerto Rican coffee led to a serendipitous meeting with Pedro, and together they created ¡Wepa! Coffee Co. as an homage to the illustrious history of Puerto Rican coffee and to showcase its high-quality beans to a broader audience – positioning Puerto Rico among the ideal coffee regions in the world.
For more information about ¡Wepa! for coffee and their offerings.
Visit: https://wepacoffeeco.com/.
Press Contact:
Heather Holmes
heather@publicityforgood.com
1+(828)332-5307
publicityforgood.com
Published by Stephanie M.
