Tiffany Masson, Psy.D., does not come to artificial intelligence from theory or commentary. She comes to it from operations.
For more than two decades, Masson has worked inside complex institutions where decisions carry regulatory, financial, and human consequences. She has built organizations from the ground up, managed large budgets, navigated government scrutiny, and led systems through periods of transformation. That background now shapes her work as Founder and CEO of Falkovia, an AI consultancy and product innovation firm focused on education, healthcare, and behavioral health.
Falkovia’s work centers on a specific problem Masson encountered repeatedly in her prior roles, organizations are under pressure to adopt new technologies, but lack the internal capacity to evaluate, govern, and implement them responsibly. Rather than positioning AI as a competitive advantage in itself, Falkovia works with leadership teams to define use cases, establish accountability, and ensure that implementation aligns with measurable outcomes.
Masson’s credibility in this space was built long before she launched a technology firm.
From 2019 to 2025, she served as the Founding President of Kansas Health Science University in Wichita, Kansas. The institution was created to address a statewide healthcare workforce shortage and required full regulatory approval, capital formation, and operational execution. Under Masson’s leadership, the university moved from concept to operational surplus within four years.
During that period, the organization grew from zero to more than 100 employees and served more than 550 students annually. Masson managed a $30 million operating budget, secured more than $100 million in capital and fundraising, and oversaw the transformation of a vacant historic building into a fully functioning medical school campus. The role also required sustained engagement with state legislators, including testimony at the State Capitol, resulting in permanent state funding support tied to student scholarships and workforce development.
The work was not confined to physical infrastructure. Masson led the development of a five-year strategic plan that incorporated data-driven decision making and continuous improvement systems. Technology adoption, including AI-enabled approaches to learning and operations, was integrated into planning rather than treated as an add-on. Board approval, accreditation standards, and financial sustainability were non-negotiable constraints.
Prior to Wichita, Masson spent more than a decade at The Chicago School of Professional Psychology, a private nonprofit university with a national and international footprint. From 2013 to 2019, she served as Campus Dean and Vice President for E-Learning and Global Innovation. In that role, she oversaw a portfolio exceeding $60 million, more than 300 faculty and staff, and approximately 3,000 students across online and physical campuses.
Her mandate included stabilizing and expanding programs, modernizing delivery models, and integrating technology into curriculum and operations. Under her leadership, the institution doubled its online offerings, launched more than 23 new academic programs, and achieved a 49 percent increase in enrollment. She also led the use of adaptive learning technologies and virtual platforms across hybrid and online programs.
Masson was later selected by system leadership to lead a rapid operational turnaround of a struggling sister institution, a short-term assignment focused on stabilization, faculty alignment, and academic continuity. The work required immediate decision-making rather than long-term experimentation.
Alongside her academic leadership, Masson has maintained continuous professional work in forensic psychology. Since 2006, she has served as Founder and President of a forensic psychology clinic operating as Mentrix Health in Chicago. That practice positioned her as a subject matter expert in mental health systems, particularly in environments requiring ethical rigor and clear communication of complex information.
This experience sharpened a capability that now informs her AI strategy work, translating complex inputs into decisions that must withstand legal, ethical, and operational scrutiny.
Masson’s systems perspective also extends internationally. She co-developed and founded the Global HOPE Training Initiative, a nonprofit that designed a 12-day trauma training program for educators working with traumatized children. The program was implemented in partnership with government ministries in Rwanda, Zambia, and South Africa. In South Africa, Masson authored a national curriculum adopted by the Department of Education and delivered across all nine provinces to support educators, paraprofessionals, and social workers serving millions of children.
That work required cultural grounding, scalability, and accountability under constrained conditions, factors that parallel the challenges many institutions now face when adopting AI tools without extensive internal resources.
Through Falkovia, Masson works primarily with universities, hospitals, and public-sector organizations that cannot afford trial-and-error approaches to technology. Many face regulatory constraints, data privacy obligations, and leadership risk. Falkovia’s model is designed to support these organizations with strategic oversight and co-creation, rather than outsourcing responsibility.
Masson’s work increasingly focuses on questions leaders encounter after early experimentation has already occurred. How reliability is assessed. Where accountability resides. How governance structures are defined before systems are scaled. Her background as a psychologist informs how she evaluates not only technical performance, but how humans interact with automated systems in high-stakes environments.
In addition to her operating work, Masson serves on several civic and economic development boards, including the Wichita Regional Chamber of Commerce, Downtown Wichita, Visit Wichita, and the Urban League. She has been recognized for leadership in healthcare and regional development, including being named among the “Power 50 – Top 50 Leaders in Wichita.”
Masson holds a Doctor of Psychology in Clinical Psychology and undergraduate training in psychology with a minor in statistical methods. Her career reflects a consistent pattern, stepping into complex systems, clarifying objectives, and building structures that hold up under scrutiny.
Rather than approaching AI as a frontier to be explored, Masson approaches it as infrastructure that must be governed, measured, and maintained. That perspective, shaped by years of institutional leadership, now defines her role as organizations look for ways to integrate new technologies without compromising accountability.
