The Zab Twins’ Shift to E-Commerce
Arek and Brian Zabierek have always had a builder’s mindset. As teenagers, they flipped sneakers and resold products online, constantly experimenting with ways to create something of their own. That hustle followed them into their early careers, where they worked long hours in recruitment, determined to climb the corporate ladder.
Raised by immigrant parents, the twins were encouraged to follow a more traditional path — one rooted in stability, structure, and security. Their family placed a strong emphasis on education and career progression, viewing success through the lens of steady employment and predictable growth. While Arek and Brian respected those values, they couldn’t shake the feeling that there might be another way.
As time went on, they found themselves questioning the path they were on. Was the corporate world truly fulfilling? Could they carve out something that offered more freedom, creativity, and control?
These questions led them to explore eCommerce, eventually discovering Amazon’s Fulfillment by Amazon (FBA) platform. What began as curiosity quickly became a new direction — one rooted in ownership, experimentation, and modern commerce.
They didn’t have formal business training, capital, or industry connections. What they did have was a willingness to learn and a drive to figure things out. “We started with no connections, no experience, just a drive to escape the 9-to-5,” they shared.
In 2019, they launched their first product. The process was far from smooth, but the experience laid the groundwork for what would become a new way of thinking about business. It was never about overnight success; it was about building something that could evolve.
Today, The Zab Twins have launched over 30 products and operate multiple businesses. Their work reflects a customer-first approach, built with intention and a deep understanding of today’s digital buyer.
From Sellers to Strategic Leaders
As their knowledge and experience grew, Arek and Brian naturally became a source of insight for others entering the space. Friends and peers began asking for advice. That interest evolved into a broader focus on content creation, community support, and leadership.
Instead of keeping their strategies to themselves, they began sharing what worked, what didn’t, and how others could navigate the modern eCommerce landscape with clarity and purpose. Their emphasis has always been on long-term thinking, brand integrity, and staying adaptable.
One member of their growing community, Rlena, brought a background in healthcare and retail. A mother of five, she began exploring eCommerce as a flexible way to create something of her own. Her journey reflects a common thread in the community — using education and experimentation to build businesses that align with real life.
Outside of the digital space, Arek and Brian remain active in their local community. They organize annual food and toy drives and regularly speak at schools, sharing their story and encouraging students to explore creative paths in business and beyond.
A Modern Approach to Brand Building
What sets Arek and Brian apart as entrepreneurs is their ability to blend data with instinct. They use tools like Jungle Scout, Helium 10, Alibaba, and Data Dive to stay ahead of trends and make smart, informed decisions.
But building a brand isn’t just about research. It’s about staying relevant. From creative direction to logistics, they remain hands-on with their own businesses and continue to test and evolve in real time.
Their insights have been recognized by platforms such as Amazon Ads, Helium 10, Alibaba, Jungle Scout, and more. Through industry events, media coverage, and ongoing collaborations, they continue to play a role in shaping what modern entrepreneurship can look like.
Creating Space for Growth in a Changing Economy
As CEOs in their twenties, The Zab Twins represent a new generation of business leadership. For them, success isn’t defined by convention — it’s about building something meaningful, staying flexible, and making space for others to grow alongside them.
Their journey is a clear example of what’s possible when curiosity, strategy, and execution come together. They continue to lead by example, showing that the traditional path isn’t the only one — and sometimes, the most rewarding road is the one you build yourself.
Disclaimer: The views expressed in this article are those of the Zab Twins and do not necessarily reflect the opinions of any affiliated organizations. While every effort has been made to ensure the accuracy of the information, the success stories and strategies shared may not guarantee the same results for all individuals. Readers should conduct their own research and seek professional advice before making business decisions.
Published by Drake M.
