By: Alena Wiese
In a healthcare landscape shaped by insurance limitations, shifting reimbursements, and growing patient interest in alternative pain relief, Dr. Robert Hanopole and Dr. Michael Rubenstein have developed a business model focused on effectiveness and financial sustainability.
As the co-founders of The Laser Masters and the ReliefNow® Laser Methods developers, Hanopole and Rubenstein have created a scalable, cash-based business model that enables medical professionals to move beyond insurance dependence while providing cutting-edge, non-invasive pain relief solutions. Their model is highlighted as a case study in the book Beyond the Beam: Leveraging Regenerative Laser Therapy for Business Success.
Co-authored by Dr. Tamara “Tami” Patzer and Paul Schweet, the book has been noted in categories such as Lasers in Medicine and Business Franchises, reflecting interest in regenerative medicine and healthcare business strategies.
Transforming Healthcare Through Business Innovation
Hanopole and Rubenstein launched The Laser Masters to support healthcare professionals in incorporating Class IV deep tissue laser therapy into their practices. Their ReliefNow® Laser Methods provide a structured approach designed to help practitioners:
- Shift away from reliance on insurance by exploring a cash-based practice model that can support more predictable revenue and financial stability.
- Enhance patient care by offering drug-free, non-invasive laser therapy as an alternative pain relief option.
- Utilize a structured business system with marketing, operational, and training resources to support practice growth.
“Our mission is to empower healthcare professionals with the tools they need to deliver exceptional patient care while building sustainable, high-profit businesses,” Hanopole said.
The Beyond the Beam case study explores The Laser Masters model and its approach to:
- Gaining insight into Class 4 laser therapy and its use in pain management, inflammation reduction, and tissue support.
- Exploring ways to expand a healthcare business through franchise or licensing models for long-term development.
- Building brand presence and visibility through strategic press, media, and podcast opportunities.
“This book provides a clear roadmap for healthcare professionals who want to combine innovative medical technology with a profitable business model,” Schweet said.
Beyond Business: A Legacy of Impact
While The Laser Masters emphasizes business development, Hanopole, Rubenstein, and Schweet also support broader efforts in healthcare innovation. Their nonprofit initiative, the Ditch the Drugs and Skip the Scalpel® Foundation, aims to:
- Educating patients and medical professionals about the risks of opioid use and unnecessary surgical interventions.
- Expanding access to non-invasive pain management solutions for underserved communities.
- Training and certifying healthcare providers in regenerative laser therapy to help them integrate alternative pain relief treatments into their practices.
“The Laser Masters is more than just a business—it’s a movement,” Rubenstein said. “Through our foundation, we help more people have access to safe, effective pain management solutions.”
A Must-Read for Healthcare Entrepreneurs
Beyond the Beam: Leveraging Regenerative Laser Therapy for Business Success is available now on Amazon.
For more information on The Laser Masters, the ReliefNow® Laser Methods, or franchise opportunities, visit TheLaserMasters.com.
About Dr. Robert Hanopole and Dr. Michael Rubenstein
Dr. Robert Hanopole and Dr. Michael Rubenstein are the co-founders of The Laser Masters and developers of the ReliefNow® Laser Methods. Focusing on Class IV deep tissue laser therapy, they guide practitioners interested in integrating laser treatments into their practices. Through their nonprofit initiative, the Ditch the Drugs and Skip the Scalpel® Foundation, they support awareness efforts for opioid-free pain management solutions.
Disclaimer: The information provided in this article is for informational purposes only and does not constitute medical, financial, or business advice. The views expressed by Dr. Robert Hanopole, Dr. Michael Rubenstein, and other contributors are their own and do not necessarily reflect those of any regulatory or medical authority. Readers should consult with qualified healthcare and business professionals before making any medical or financial decisions.
Published by Mark V.
