Behind every brand, there’s a story, and behind reStickity lies a tale of resilience, love, and the indomitable human spirit. The mother-daughter duo of Jodi and Emma Falk from Rochester, NY, championed an idea born out of adversity. Their journey has culminated in creating reStickity, an innovation that ensures photos remain a source of joy, not hassle.
It was 2011,Emma was marking her fifth year free from Hodgkins Lymphoma when she faced another health battle – Acute Myeloid Leukemia. Hospitalized for a life-saving bone marrow transplant, the walls of her sterile medical rooms echoed the loneliness and despair of an isolating treatment. But as any loving family would, the Falks sought to bridge this emotional gap. They filled Emma’s space with photographs of cherished moments, beloved pets, and familiar places. These pictures became a beacon of hope, but their constant falling, sticking, and tearing, especially during hospital room transfers, added to the stress.
The challenges persisted. As Emma moved to college, she, like many others, faced the familiar ordeal of making a dorm room feel like home. Traditional photo-display methods just didn’t cut it. The family found that tape and sticky tack were fleeting solutions. Frames? Either too costly, too cumbersome, or both. Furthermore, with the rise of phone cameras, a generation’s worth of memories remained trapped in the digital realm, leaving behind those less familiar with technology.
As the saying goes, necessity is the mother of invention. And for Jodi and Emma, their combined experiences became the catalyst for reStickity, launched in 2018. reStickity photos defy the traditional limitations of photographs. They stick to any surface, resist wear and tear, and can be removed and re-displayed without causing any damage to the photo or the surface. The best part? No more photo damage from subpar sticking methods.
The essence of reStickity lies in its mission. It’s not just about displaying photos; it’s about keeping memories of people, places, and pets alive. It’s about ensuring that regardless of physical distance or life’s challenges, our memories remain close to our hearts. This essence is reflected in their motto: giving customers a way to keep their cherished ones close by, always.
Jodi Falk, the brain behind reStickity, with credentials from Cornell and Wharton, has always shown exceptional dynamism. Her diverse background in marketing, IT, and operational roles is evident in the brand’s customer-centric approach. With her leadership, reStickity is not just a product but an embodiment of empathy, understanding, and innovation.
Today, reStickity is more than a brand; it’s a movement. A movement that encourages sharing memories and moments, easy and hassle-free. In the vast ocean of brands and products, reStickity stands out, not just for its unique offering but for the heartwarming story of its inception. It serves as a reminder that even in challenging situations, there’s always a silver lining waiting to be discovered.
