By: Jay Feldman
Renaissance defines an era bygone, while Renaissance man defines a person who tirelessly dabbles in multiple endeavors, only to make most of them blossom. The irony is this particular Renaissance man enjoys the pre-technology renaissance era, despite having mastered the art of social media, ecommerce and the triggers of human psychology in the tech era.
In a time when the line between personal brand and professional prowess blurs, few individuals redefine the boundaries as elegantly as Sourabh Sharma. The journey of an entrepreneur is often painted with broad strokes of risk and resilience. Yet, Sharma’s path illustrates something more intricate—a deliberate design of life where every choice reflects a deeper understanding and appreciation for aesthetics, culture, and innovation. His ventures are expressions of a vision that seeks to harmonize creativity with sustainability and sophistication with strategy. Ironically, his online alias is @sssourabh, and one wonders if the three ‘s’ stand for style, scent, and strategy or simply other synonyms like sophistication, suave, and striking.
With an eclectic blend of ventures ranging from a zero-waste made-to-order fashion brand, Print All Over Me, to the literary-inspired niche perfume brand Histoires de Parfums, the marketing agency FIG or out offering digital marketing services to multinationals like Unilever and a plethora of tech startups and indie beauty brands, all the way to living life as a food critic, Sharma has crafted a narrative that is as diverse as it is captivating. It showcases his multifaceted approach to life and positions him as a lifestyle influencer in the realms of fashion, beauty, and tech.
With a pedigree of having attended the University of Pennsylvania, groomed in the Ivy League with Wharton and followed by marketing roles at L’Oreal and Unilever, his venturing into offering marketing expertise and thought leadership to beauty and apparel brands complements these ventures by equipping clients with digital strategies tailored for tomorrow’s consumers. With an acute focus on understanding Gen Z and Gen Alpha dynamics, Sharma’s agency ensures that brands can navigate the ever-evolving landscape of shopper engagement with finesse. Print All Over Me partners with artists and iconic brands and reimagines fashion as both artful expression and environmental stewardship. In doing so, it challenges the industry norms and invites consumers into a world where every garment tells a story—one that doesn’t end in a landfill. By contrast, Histoires de Parfums breathes life into history by collecting fragrances inspired by literary giants. It’s a brand that transcends olfactory experiences to evoke emotions and memories—a testament to Sharma’s belief in the power of storytelling across mediums.
Beyond business acumen lies Sharma’s knack for personal branding. His presence on red carpets—clad in designers from Saint Laurent to Alice + Olivia—paired with his insights shared on social platforms like Instagram and the riveting new age of Linkedin, reveal a man who lives his values with every stitch worn and word spoken. “Even if you don’t verbalize your thoughts, feelings, and values,” he remarks, “they will reflect in how you live your life.” This philosophy resonates deeply in today’s digital age, where authenticity often precedes overt declarations, and freedom is often misinterpreted as the right to be brash. Adding to his list of wise musings, he quips: “Freedom is not the right to do what you want – it is the opportunity to do what is right.”
On that front, Sharma dissects modern anxieties—from social media’s mirage to scroll-obsessed research and eco-anxiety (the notion that climate change will end all)—with candidness rare among public figures. His commentary on self-awareness amid a cosmopolitan burgeoning scene of overconsumption underscores an understanding that identity cannot be compartmentalized nor conveyed through labels. “Labels are for tee shirts, not for people,” he quips poignantly. “I’d rather live my life in peace, not in pieces,” he adds.
His dialogues spark reflections on how technology shapes our emotional landscapes while advocating for acceptance without bias. “When I was growing up, I was told to read the news because it was knowledge. Now, it is just information.” Such observations highlight Sharma’s discernment, recognizing the need for personal judgment amidst overwhelming narratives.
Sharma embodies what many aspire towards, an unapologetic pursuit of passion across sectors while maintaining integrity and style. This blend defines his entrepreneurial spirit and inspires those looking beyond traditional paths toward success. And when will he define achieving success? “Always aim for more, even though you are satisfied with enough,” he remarks. “Because when opportunities knock, which sometimes you need to ensure they do, embrace them with open arms.”
In conversations with him or through snippets shared online, an array of life lessons emerge anchored in resilience. These lessons underscore his evolving taste in shaping societal progress through emotional intelligence, a quality he deems essential amidst technological advancements. He questions the progress of technology by stating, “If we develop technologically, do we reverse emotionally?” Perhaps it’s a debate that the current and upcoming generations will continue to debate.
“As my favorite playwright Oscar Wilde said, ‘Be yourself, everyone else is taken,’” says Sharma. Indeed, rather than vocalizing his opinions and thoughts loudly into voids saturated with clamor, he opts for simply living them, subtlety—living by example rather than proclamation.
As we delve deeper into Sourabh Sharma’s world, we find not just strategies and quote-friendly philosophies and businesses, but movements emblematic of change. These are led by someone who does not just navigate, but narrates our times’ complexities through an elegance embodied both in personhood and profession.
Published By: Aize Perez
