By: Jay Feldman

In an era where transformation isn’t just a buzzword but a business imperative, with 70% of organizations navigating significant change, the role of visionary leadership has never been more crucial. Enter Rafael Tercarolli, whose journey from Chief Digital Officer to Principal, Value Advisory at Dayforce exemplifies the art of steering organizations through complex change while maintaining a steadfast focus on the human experience. Drawing on years of expertise in Strategy and Digital Transformation, Rafael is redefining what it means to drive measurable business outcomes in an ever-evolving world of work.

The Journey Begins: Early Career and Transformation Leadership

Rafael Tercarolli’s career is a testament to the power of adaptability and vision. With a background rooted in Strategy and Digital Transformation, he quickly gained recognition for his ability to tackle complex business challenges and deliver tangible results. Among his most notable achievements was spearheading the digital transformation of Morneau Shepell into LifeWorks—a rebranding project that seamlessly integrated technology, culture, and brand identity

“Transformation isn’t just about implementing new tools or processes; it’s about inspiring people to embrace change,” Rafael reflects. This philosophy became a cornerstone of his leadership style, allowing him to navigate organizational complexities with both empathy and precision. During his tenure as a Chief Digital Officer, Rafael guided Fortune 500 companies through significant transformations, focusing not just on operational improvements but also on fostering a culture of collaboration and innovation.

Transition to Dayforce: A New Chapter in Workforce Management

When Dayforce came calling in 2022, Rafael saw an opportunity to amplify his impact. As a leading global human capital management platform, Dayforce represented the perfect intersection of technology and human-centered workplace solutions. “The decision to join Dayforce wasn’t just about career progression,” Rafael explains, leaning forward in his ergonomic office chair. “It was about being part of a movement to revolutionize how organizations empower their people.”

As Principal, Value Advisory, Rafael leverages his extensive experience to help organizations quantify the value of intentional, technology-enabled transformation. His role goes beyond providing technology solutions, focusing instead on crafting tailored strategies that drive meaningful change and align with each client’s unique goals and challenges.

At Dayforce, Rafael is at the forefront of redefining how organizations approach digital transformation in workforce management. By focusing on measurable outcomes, such as increased efficiency, reduced attrition rates, and optimized operational performance—he ensures that clients fully understand the value that technology can deliver. “It’s not enough to innovate for the sake of innovation; we have to ensure that our solutions create measurable value for both the organization and its people,” he emphasizes.

Redefining the Future of Work

As the workplace continues to evolve, Rafael’s insights into the future of work are more relevant than ever. He believes that the key to thriving in this new era lies in the intersection of technology, strategy, and the human element. “The future of work isn’t just about automation or AI; it’s about empowering people to do their best work and fostering a culture of continuous improvement,” he explains.

Rafael’s work at Dayforce highlights the importance of adaptability in today’s fast-paced business environment. By helping organizations build resilience and agility, he ensures that they are not only prepared for change but also poised to capitalize on new opportunities. His approach has made him a trusted advisor to leaders across industries, earning him a reputation as a driving force behind successful transformations.

“What sets Dayforce apart isn’t just our technology,” Rafael emphasizes, “it’s our understanding that every organization’s journey is unique. We’re not just selling software—we’re partnering in our clients’ success.”

Community Advocacy: A Leader Beyond Business

Beyond his professional achievements, Rafael is deeply committed to giving back to the community. A firm believer in mentorship, he dedicates time to guiding the next generation of leaders, sharing his experiences, and helping them navigate the challenges of the modern workplace. “Leadership is about more than just business success; it’s about making a positive impact on the world around you,” he says.

Rafael’s advocacy extends beyond the boardroom, as he actively supports initiatives that promote education, diversity, and workforce development. Whether it’s mentoring young professionals or volunteering for local causes, he embodies the values of integrity and service that define true leadership.

Lessons Learned and Key Takeaways

Reflecting on his journey, Rafael emphasizes the importance of adaptability, empathy, and continuous learning. “No transformation journey is the same, and the ability to listen, learn, and adapt is what separates good leaders from great ones,” he notes.

His leadership philosophy centers on three core principles:

– Embrace discomfort: “Growth happens outside your comfort zone.”

– Lead with empathy: “Understanding your team’s fears and aspirations is crucial.”

– Stay curious: “The moment you stop learning is the moment you stop leading.”

Looking Ahead

As we wrap up our conversation in Dayforce’s sun-filled Toronto office, Rafael’s excitement about the future is contagious. “We’re at a pivotal moment in workplace evolution,” he says. “Organizations that thrive will be those blending technological innovation with human-centered leadership.” For Rafael, success goes beyond the numbers—it’s about fostering workplaces where employees can truly thrive and organizations can reach their full potential.

“The future of work isn’t just about AI, automation, or remote capabilities,” he concludes. “It’s about building environments where technology enhances rather than replaces human potential. That’s the transformation we’re leading at Dayforce, and I couldn’t be more excited about what’s ahead.”

For more information about Dayforce’s innovative workforce solutions, visit Dayforce.com.

Published by Tom W.