About 20% of new businesses fail in their first year, 30% in their second, and 50% by their fifth year of operations. A lack of capital, insufficient market demand, and ineffective branding or marketing positioning are some of the reasons for this phenomenon. While the landscape for small businesses is particularly challenging, especially in an age where technology enables larger firms to excel, these underdogs can still find success.
According to senior financial and credit analyst Tove Rasmussen, small businesses can cultivate opportunities for organic growth with hands-on mentorship and advisory. Through her firm, Partners Creating Growth, Tove fosters economic opportunities by driving profitability in small and medium-sized businesses across New England and the US. The firm leverages 20 years of business expertise to help companies, business leaders, and nonprofits achieve their growth goals. Partners Creating Growth operates in a wide variety of industries, including biotechnology, advanced manufacturing, bioplastics, and IT.
Before founding Partners Creating Growth in 2011, Tove delved into the intricacies of economic health and social development. In university, she pursued a degree in political science with a focus on African studies. Tove’s fascination with spurring economic development led her to complete an MBA program at one of Canada’s prominent business schools. Furthermore, she has expanded her knowledge by becoming a certified management accountant. In recent years, she has complemented her consultancy skills while giving back to her local community by becoming a part-time lecturer at well-known universities.
Tove found joy in her roles in academia and global marketing and operations. She has a wealth of accomplishments spanning several industries, including enhancing service divisions, entering new markets with greater opportunities, assisting small businesses in Maine in weathering COVID-19 and transforming revenue loss into a net positive for multi-million dollar corporations. Tove’s success with global players highlighted her passion for business strategy and financial analysis.
Over the years, Tove’s dedication to supporting local economies has only grown. Witnessing the surge in startups nurtured this interest and diversified Partners Creating Growth’s clientele. The firm has always been dedicated to offering bespoke solutions matching a business’ unique needs, and this is no different whether it is supporting a fledgling startup or a multinational corporation. Partners Creating Growth has the expertise to orchestrate rebranding campaigns, conduct business audits, and commercialize developing products.
Tove expresses the firm’s versatile history, noting that they deploy custom solutions for every client to achieve their goals. “Partners Creating Growth has contributed to enhancing profitability for businesses across all sectors,” she says. “We have enhanced lead generation by redesigning expo exhibits, streamlined sales processes, and supported expansion plans. Our firm’s expertise is what drives client success, and we strive to improve our knowledge of cutting-edge business solutions as we expand throughout the US.”
Partners Creating Growth creates positive community change as it supports clients on their journey to profitability. Successful companies fuel job creation and economic growth, which increases the quality of life for thousands of people and their families. Tove hopes to expand her firm’s impact on more American communities by tackling their complex business challenges.
Published By: Aize Perez
