Running a business is no small feat, but doing it alongside your family can offer unique advantages that go beyond financial success. For Ozhan and Alaina Akcakaya, the power couple behind HIT N MOVE, balancing business and family has proven to be a rewarding journey that strengthens both their personal and professional lives.
Shared Goals and Values
When family members share a common vision, the business can benefit immensely from aligned objectives. Ozhan, the founder and CEO of HIT N MOVE, and his wife Alaina, the Vice President of Public Relations, exemplify this synergy. Their shared values and goals have created a cohesive vision for the company, ensuring that every decision and strategy aligns with their mutual aspirations.
Trust and Communication
One of the cornerstones of their successful collaboration is the high level of trust and communication inherent in their relationship. Trust is crucial in any business, and for the Akcakayas, it comes naturally. Their ability to communicate openly and effectively has streamlined decision-making processes and problem-solving, allowing the company to navigate challenges smoothly.
Flexible Roles and Responsibilities
In a family-run business, flexibility in roles is a significant advantage. Ozhan and Alaina have mastered this adaptability, taking on various roles as needed to support the business. This flexibility not only helps in managing the business more efficiently but also ensures that their work-life balance remains intact. By leveraging their individual strengths and availability, they can seamlessly transition between their professional and personal responsibilities.
Stronger Commitment and Support System
The commitment Ozhan and Alaina have towards HIT N MOVE is evident in their dedication to the company’s success. Their personal investment in the business drives them to go the extra mile, fostering a sense of stability and continuity. Additionally, having each other as a built-in support system has been invaluable, providing emotional backing during stressful times and reinforcing the importance of work-life balance.

Building a Legacy
The Akcakayas are not just building a business; they are creating a legacy. Their long-term vision extends beyond the current success of HIT N MOVE, aiming to establish a foundation for future generations. This sense of purpose and pride in their work is a testament to their commitment to excellence and the enduring impact they wish to leave.
The Story of HIT N MOVE
At the heart of their business success is Ozhan Akcakaya, a licensed medical professional with a specialization in orthopedic and dermatological therapies. His journey from the pharmaceutical industry to founding HIT N MOVE is fueled by a passion for boxing and a desire to create better training equipment. As a licensed amateur boxer, Ozhan understands the importance of ergonomic and anatomical gear, leading him to develop innovative products that minimize the risk of injuries.
With his extensive medical knowledge and certifications, Ozhan started HIT N MOVE to provide athletes with training equipment that enhances their experience. His vision for the company revolves around offering ergonomic and anatomically designed sporting goods that support athletes in their training, enabling them to train all day without developing bad habits.

Alaina Akcakaya: The Backbone of Public Relations
Supporting Ozhan in this venture is his wife, Alaina Akcakaya, who brings her expertise in Industrial Organizational Psychology to the table. With a successful career in the consulting industry, Alaina has been instrumental in shaping HIT N MOVE’s organizational culture. Her background in ergonomics and her experience as a post-collegiate athlete have given her a unique perspective on the importance of user engagement and public relations.
Alaina’s role as VP of Public Relations involves ensuring that the company’s message resonates with its audience and that the brand maintains its reputation on a global scale. Her dedication to perfecting the athleteās experience with HIT N MOVE products underscores her commitment to the company’s success.
Challenges and Strategies
While the benefits of running a family business are numerous, there are also challenges to consider. Potential conflicts, difficulty in separating work from personal life, and concerns about nepotism are common issues. However, the Akcakayas have implemented strategies to mitigate these challenges. By defining clear roles and responsibilities, maintaining professional boundaries, and holding regular meetings to discuss business issues, they have created a structured environment that supports both their business and family life.
Conclusion
Ozhan and Alaina Akcakaya’s journey with HIT N MOVE illustrates the power of combining family and business. Their shared goals, high levels of trust, flexible roles, strong commitment, and supportive relationship have been key factors in their success. As they continue to build their legacy, the Akcakayas demonstrate that with the right approach, managing a business with your family can lead to both professional achievements and personal fulfillment.
Published by: Martin De Juan



