28 Herbert St: Williamsburg’s Carbon-Neutral, Passive House-Certified Residence Offers a New Approach to Sustainable Luxury
NEW YORK, NY — In a city where luxury and sustainability don’t always seem to go hand in hand, 28 Herbert St stands out. Represented by Jordan March of SERHANT.—the star of Netflix’s Owning Manhattan—this boutique 16-unit development is a carbon-neutral, Passive House-certified condominium in Brooklyn, offering a thoughtful approach for eco-conscious high-end living.
In the heart of Williamsburg, 28 Herbert St is helping redefine what it means to live well in New York City. As a carbon-neutral, Passive House-certified condominium in Brooklyn, this boutique development merges innovative sustainability with high design, crafted for those who value both wellness and elevated living. Inside each residence, custom Italian kitchens by LAGO serve as a sculptural centerpiece of form and function, while expansive windows frame sweeping views of the Manhattan skyline. Beyond the surface, state-of-the-art air filtration systems contribute to creating a wellness retreat, filtering out allergens, toxins, and urban pollutants to improve indoor air quality. At 28 Herbert St, luxury isn’t just observed—it’s experienced. March is joined on the project by industry veterans from The Empire Collective: Sean McPeak, Alex Heydt, Michelle Pinner, and Erin Provost, all of SERHANT.
At 28 Herbert St, every design decision was made with careful consideration. Built to strict Passive House standards, the building features triple-pane windows that help reduce city noise while optimizing thermal insulation. Continuous exterior insulation and airtight construction reduce energy loss, helping to lower energy consumption. Advanced filtration systems help remove allergens and airborne pollutants, ensuring clean indoor air, making it especially attractive to health-conscious buyers. The development also aligns with ISO 14025, a global benchmark for environmental transparency, underscoring its commitment to sustainability.
The interiors are equally impressive, blending classic European craftsmanship with modern elegance. Residences feature 7.5” Skema oak flooring, custom Canaletto walnut cabinetry, and veined quartz countertops by Mario Arredo. Kitchens and bathrooms are designed by Italian luxury brand LAGO and finished with premium fixtures by Gessi. High-end appliances from Miele, Bosch, and Wolf come standard, while select units include Sub-Zero wine fridges. Spa-inspired bathrooms offer oversized Marazzi porcelain tile, deep soaking tubs, fluted vanities, and walk-in showers with integrated seating and storage, creating a sense of calm and comfort comparable to five-star resorts.
Each home is crafted for livability, with ceilings soaring 10 to 10.5 feet, in-unit Miele washer-dryers, central heating and cooling, and private outdoor space in most residences. Atop the building, two extraordinary penthouses offer panoramic views of the Manhattan skyline, with over 800 square feet of private outdoor terraces—ideal for morning coffee or golden hour gatherings. Whether it’s the quietude of triple-pane glass or the texture of walnut cabinetry, every element of 28 Herbert St reflects a commitment to longevity, efficiency, and beauty.
Wellness also plays a central role in the lifestyle offered. A light-filled private fitness center features state-of-the-art strength and cardio equipment, aligning with the building’s holistic vision for mindful living. It’s not just about looking good—it’s about feeling good, inside and out.
Residences range from thoughtfully designed studios to spacious three-bedroom homes, with pricing beginning at $999,000. Each unit offers not only exquisite craftsmanship but also long-term value through energy savings, reduced environmental impact, and a standard of indoor living that feels progressive.
28 Herbert St isn’t just another luxury development—it’s a model for what urban living could become. In a market often characterized by excess and noise, this project offers something increasingly sought-after: peace of mind. It’s a place where design has meaning, where sustainability isn’t an afterthought, and where every square foot is built with the future in mind. With 28 Herbert St, Jordan March and the SERHANT. team are not just selling real estate—they’re introducing a new chapter in conscious, elevated city living.
For media inquiries, private tours, or more information, please contact:
Jordan March, Star of Netflix’s Owning Manahattan
212.390.8689 / jordan@serhant.com
https://serhant.com/agents/jordan-march
Sean McPeak
917.725.1342 / sean.mcpeak@serhant.com
https://serhant.com/agents/sean-mcpeak
Alex Heydt
914.318.0694 / alex@serhant.com
https://serhant.com/agents/alex-heydt
Michelle Pinner
305.491.5345 / michelle@serhant.com
https://serhant.com/agents/michelle-pinner
Erin Provost
860.817.4290 / erin@serhant.com
