From celebrity campaigns to media placements and viral systems, Matty is documenting the process while helping brands become searchable, memorable, and difficult to ignore.
In today’s digital landscape, visibility has become one of the most valuable assets a business can possess. Consumers research brands before making purchases, investors look for credibility online, and potential clients often make decisions based on what they discover through a simple Google search. For Matty, the creator behind Growthwithmatty and founder of 18K Media Group, understanding this shift has become the foundation for everything he is continuing to build.
Rather than presenting himself as someone who has already reached the finish line, Matty has chosen to document the process publicly. Through Growthwithmatty, he shares observations, experiences, wins, setbacks, and lessons learned while actively growing 18K Media Group. The goal isn’t to portray perfection, but to provide transparency into what it actually looks like to build a modern media and marketing company in real time.
18K Media Group was created around a straightforward philosophy: if people don’t know you exist, they can’t do business with you.
The company focuses on helping businesses improve their digital footprint through media placements, strategic storytelling, website development, celebrity and influencer campaigns, and viral marketing systems designed to increase visibility and authority online. Rather than chasing vanity metrics, the emphasis is placed on helping brands become more searchable, memorable, and difficult to ignore.
“People Google everything now,” Matty says. “They’re searching your business, your name, your social media, your press, and your website. What they find determines how they view your credibility. That’s something most businesses underestimate.”
Over the years, Matty has gained experience facilitating celebrity campaigns, navigating social media growth, and working alongside creators, entertainers, and brands looking to capture attention in increasingly crowded markets. Those experiences continue to influence the direction of 18K Media Group as the company evolves and expands its services.
At the same time, Growthwithmatty has become more than just a social media page. It serves as an ongoing case study, allowing followers to watch the process unfold while learning about branding, leverage, media, and the realities of entrepreneurship. By documenting his journey publicly, Matty hopes to show that building a business isn’t about appearing successful overnight. It’s about remaining visible, staying consistent, and continuously improving while opportunities compound over time.
For Matty, attention itself is one of the most valuable assets a brand can own. Products can be replicated, services can become saturated, and advertising campaigns eventually stop running. However, a strong digital presence, credible media placements, and a recognizable personal brand can continue working long after a campaign ends.
As 18K Media Group continues to grow, Matty remains focused on the same principle that inspired him to start documenting the journey in the first place: attention is earned, trust is built, and visibility creates opportunities. By continuing to share the process through Growthwithmatty, he hopes to encourage other founders, creators, and businesses to think differently about what it truly means to build a brand in today’s digital economy.
