By: Elena Mart
Mark Seghers has spent his career at the crossroads of insurance, technology, and consumer experience, pioneering innovative ways to connect people with the right coverage at the right time. Now, as CEO of Inspire Health Tech, he’s leading a new wave of transformation in the healthcare marketing ecosystem, blending artificial intelligence with purpose-driven strategy to create smarter, more ethical lead generation.
With roots in enterprise IT at Johnson Controls and Time Insurance, Seghers quickly climbed into management and e-Commerce leadership roles, developing a deep understanding of digital systems and their impact on large-scale business operations. But it was his shift into entrepreneurship—helping launch companies like GoHealth and consulting for major insurance and InsurTech players—that unlocked his true mission: using technology not just to increase efficiency, but to improve people’s lives.
Tech with Purpose: A Smarter Path to Better Coverage
Throughout his career, Seghers has been focused on one question: How can we use technology to make healthcare more accessible and meaningful for consumers?
That vision came into sharper focus with the founding of healthIO, a company centered on proactive health monitoring. After healthIO’s acquisition by Milliman, Inc., and while consulting for Milliman, Seghers became fascinated by the potential of claims-based predictive analytics. “The data was telling a story,” he says. “that we could guide consumers toward better-fitting health plans—whether Medicare or ACA—before they even spoke to an agent.”
That belief became the foundation of Inspire Health Tech. Seghers envisioned a future where lead generators could do more than just hand off contact information—they could align a consumer to the right plan first, and only then connect them with an agent who sold that specific plan. “It flips the model,” he explains. “we help the consumer first align to the right plan—and then send them to one agent who sells that plan. This takes the agent away from the hard-sell and positions them as an expert who can answer questions about that plan and get that person enrolled.”
AI That Adds Value—for Everyone
Inspire Health Tech’s proprietary AI systems use predictive analytics to assess health plan alignment based on consumer data, enhancing both the shopping experience and lead quality. Within its first two years, the company launched successful projects with top-tier lead generators, agencies, and FMOs —all looking to modernize their approach in an increasingly competitive and compliance-conscious marketplace.
Seghers sees this as the evolution of lead generation: not more leads, but better ones. “A high-intent consumer who’s pre-aligned with a plan is more likely to enroll, faster and with less friction,” he says. “That’s a win for everyone involved.”
Championing Consumer-Centric Industry Change
Seghers co-founded the Insurance Marketing Coalition (IMC) alongside longtime colleague Shaun Greene to support Inspire’s mission and promote a stronger consumer-first orientation across the industry. The IMC quickly gained attention for its role in challenging the FCC’s 1:1 Rule—a legal battle that resulted in the rule being vacated in December 2024.
However, Seghers’ perspective on the issue stood apart. He had been vocally opposed to the lawsuit, believing the 1:1 rule to be a good thing – a regulation which offered an important safeguard for consumers. “Rampant over-sharing of leads generates activity and profits, certainly – but for the consumer, it’s utter chaos. It’s not helpful to the consumer, and is not at all what they expect.” he remarked at the time. In early 2025, Seghers stepped down from the IMC Board to focus a new kind of coalition—one aligned more directly to his values and to the consumer-focused capabilities Inspire Health Tech enabled.
The Lead Quality Alliance: Raising the Bar
In partnership with Pat Murphy, Seghers co-founded the Lead Quality Alliance (LQA) to champion higher standards in marketing ethics, consumer trust, and AI-driven lead verification. The LQA is a non-profit coalition committed to improving transparency and accountability across the lead generation supply chain.
“Technology alone won’t fix the industry,” Seghers says. “It takes collaboration. It takes like-minded leaders willing to build systems that respect consumers and still deliver results. The LQA is about creating that shared space.”
Looking Forward: Trust as a Strategic Advantage
As Seghers looks to the future, he’s more convinced than ever that the next generation of winning companies will be those who put the consumer at the center of every decision. “Trust is the most valuable currency in this business,” he says. “If we build systems that reinforce that trust, we’re not only doing what’s right—we’re building stronger, more resilient companies.”
For Seghers and the team at Inspire Health Tech, that future isn’t just possible. It’s already underway.
