Leko Durda explains that the future of philanthropy is bright, thanks to the rising tide of young people committed to making a difference in the world. But how do we engage this next generation of philanthropists and ensure their passion translates into meaningful action? Here are some insights:
Understanding values
Gen Z and millennials are purpose-driven. They care deeply about social justice, environmental sustainability, and global issues. Philanthropic efforts that align with these values will resonate with them. Consider causes like climate change action, LGBTQ+ rights, or animal welfare.
Leveraging technology
Tech-savvy young people prefer to engage with causes online. Utilize social media platforms, create engaging fundraising campaigns, and offer virtual volunteering opportunities. Consider platforms like TikTok, Twitch, and Discord to reach younger audiences.
Empowering action
Empowering the younger generation in philanthropy extends beyond raising awareness about global challenges; it involves actively involving them in the process of effecting positive change. Offer hands-on volunteering opportunities, mentorship programs, and leadership roles within your organization. By actively involving them in the decision-making processes, organizations not only benefit from fresh perspectives but also cultivate a generation of empowered leaders committed to driving positive social change.
Making it accessible
Financial barriers can deter young people from philanthropy. Recognizing that not all young individuals may have significant disposable income, it’s crucial to provide various entry points for participation. Offer micro-donation options, skill-based volunteering opportunities, and scholarships for philanthropic programs.
Prioritizing transparency and impact
Young people value transparency and want to see the concrete impact of their contributions. Share your organization’s financials, track progress on initiatives, and showcase success stories. Tracking progress on initiatives becomes a dynamic tool for accountability, allowing donors to witness the tangible results of their support. Additionally, showcasing success stories adds a human touch to the philanthropic journey, offering narratives of lives positively impacted and communities transformed.
Fostering a community
Leko Durda says to create a welcoming and inclusive space for young philanthropists to connect, share ideas, and learn from each other. Build online communities, host events, and encourage collaboration.
It’s not just about money
Philanthropy can take many forms. Encourage young people to use their skills, talents, and voices to advocate for change. Support their activism, amplify their voices, and provide opportunities for them to use their platforms for good.
Here are some additional tips for engaging the next generation of philanthropists:
- Partner with educational institutions: Collaborate with schools and universities to offer philanthropic education programs and service-learning opportunities.
- Celebrate their achievements: Recognize and reward the contributions of young philanthropists, both big and small.
- Be open to their ideas: Listen to their perspectives and be willing to adapt your strategies to meet their needs.
Leko Durda notes that by understanding the values and motivations of the next generation, we can create a future where philanthropy is not just about giving money, but about building a more just and equitable world together.
Remember, philanthropy is a journey, not a destination. By creating a welcoming and supportive environment, we can inspire the next generation to become lifelong advocates for positive change.
