By: Travis Hutton
Eric Tennant has spent over a decade helping businesses stand out through the strategic use of promotional products. With a focus on impactful, memorable items, he’s turned promotional giveaways into tools that drive customer engagement and build brand recognition with Akran Marketing. His mission is simple: find products that make an impact, start conversations, and keep businesses top of mind.
The Power of Promotional Products
In a world where people are bombarded with ads on social media, emails, and TV, it’s easy for messages to get lost. Most advertisements are quickly forgotten, but a well-chosen promotional product has the ability to stick around long after a commercial fades away. Think about the last time you received a free branded item—a pen, a mug, or a water bottle. Do you remember the brand? Chances are, you do.
“Promotional products aren’t just free items,” Eric explains. “They’re practical tools that help keep a brand visible and relevant. A good promotional item acts as a reminder, whether it’s a pen you use every day or a tote bag that catches attention when you walk into a coffee shop.”
Eric’s expertise lies in understanding how a small, simple item can create long-term brand recall. When a customer uses a branded product regularly, like a well-crafted pen or a sturdy tote bag, that brand stays in their life longer than a fleeting commercial ever could.
What Eric Does for Businesses
Eric Tennant isn’t in the business of just selling promotional products. His goal is to understand each business’s needs and recommend the best items to serve their unique goals. Whether it’s for an event, giveaway, or a simple token of appreciation, Eric works directly with his clients to ensure that the items align with their brand and message.
“I spend time with every client, learning about their goals, audience, and the kind of impression they want to make,” Eric says. “The right promotional product should not only represent the brand but also speak to the people receiving it.”
Eric’s hands-on approach ensures that businesses aren’t just handing out items for the sake of it. Each product is carefully selected to match the brand’s identity and the audience’s expectations, ensuring that the giveaway isn’t just another piece of clutter.
With thousands of options for promotional products, it can be overwhelming for businesses to choose what’s right for them. Not every product fits every audience, and finding the right balance of usefulness, visibility, and brand fit can be tricky. That’s where Eric steps in.
“Choosing the right promotional product requires understanding your customer base and knowing what resonates with them,” Eric explains. “Not every giveaway is going to have the same impact, but the right product, in the right hands, can create a lasting connection.”
Eric’s 10+ years of experience in the promotional products industry have given him a keen eye for what works and what doesn’t. He understands the psychology behind customer behavior and how the right product can make a lasting impression on clients, employees, or potential customers.
Instead of simply selling items, Eric works to ensure that businesses build lasting relationships with their customers through the strategic use of promotional products. Whether it’s creating a personalized experience for an event or curating a collection of products that align with a brand’s identity, Eric helps businesses get the most out of their investment.
Building Long-Term Connections Through Thoughtful Products
For Eric, the ultimate goal of promotional products isn’t immediate sales or short-term attention—it’s about fostering long-term relationships. A promotional product is a reminder, a token that keeps a business in the minds of its customers even when the direct interaction is over.
“A well-chosen product doesn’t just sit on a shelf or get thrown away,” Eric says. “It’s a conversation starter. It’s a tool that keeps the business visible every time it’s used.”
Over time, these small gestures accumulate into something bigger. Businesses that use promotional products thoughtfully often find that their brand loyalty increases, and customers continue to return because of the consistent positive reinforcement from those small but significant interactions.
Promotional products are more than just giveaways—they’re tools for building trust and increasing brand recall. With his extensive experience and personalized approach, Eric Tennant helps businesses find the perfect items that will not only make an impact but also help them grow.
If you’re looking for a way to keep your brand top of mind and build stronger relationships with your customers, Eric’s expertise can guide you toward the right promotional products that will truly make a difference.
Published by Joseph T.
