By: Alexandra Perez

Billy Cline didn’t set out to reinvent the door industry. But through grit, vision, and a relentless commitment to delivering unmatched service, he built YourNewDoor.com — a brand that’s transforming what homeowners expect from home service companies.

“I started out installing doors for Home Depot as a subcontractor,” Cline recalls. “At the time, I didn’t think it could be a business — it was just a job.” But that job sparked a journey. What began with Craigslist leads and garage-based projects eventually became YourNewDoor.com, now a full-scale, custom door company known for its high-end craftsmanship and white-glove service.

The company’s evolution is rooted in Cline’s refusal to settle for mediocrity, not in quality, customer care, or team culture. “We’re not just installing doors. We’re designing, building, finishing, and installing them ourselves — all in-house, all direct-to-consumer,” he says. “That gives us total control over the experience, which is where real value lives.”

Cline recognized a major gap in the market: homeowners who didn’t want a bottom-tier, transactional experience, but also didn’t want the hassle and price tag of a luxury vendor. Big-box retailers, he explains, cater to the masses but often fall short on personalization and precision. High-end brands prefer larger projects and aren’t always interested in a single door replacement.

“That leaves a huge segment of people underserved,” says Cline. “They’ve got beautiful homes, full schedules, and high standards — and they don’t want to chase unreliable contractors to get a door replaced. That’s where YourNewDoor.com comes in.”

From its sleek digital consultation process to its meticulously detailed installations, YourNewDoor.com is engineered for efficiency and excellence. It starts with a phone call or text, followed by a virtual consultation using photos submitted by the customer. “We won’t go out to the house until someone’s made a financial commitment,” Cline explains. “That makes the whole process faster, simpler, and more respectful of everyone’s time.”

The brand’s strength lies in its combination of speed and craftsmanship. Doors are built in-house using advanced CNC equipment, then painted and finished in the company’s own spray booth. Every touchpoint — from the initial call to the last bit of cleanup — is designed to exceed expectations. “Most people expect a mess. We leave the space better than we found it,” he says. “We vacuum, mop, and clean the glass. Sometimes we even wash the windows next to the door without saying a word.”

Behind the operational excellence is a powerful leadership philosophy. “Everything starts with vision,” says Cline. “If I don’t have a vision, there’s nothing to lead people toward. And it has to be big enough to fit their own dreams inside it.” That perspective has guided how he hires, communicates, and builds culture within YourNewDoor.com.

He doesn’t just want great workers — he wants to build leaders. The company runs a leadership book club open to everyone, from shop floor to CEO. “Whether someone stays with us for life or moves on, I want to leave them better than I found them,” he says. “Most people in line-level roles never get any leadership training. We’re changing that.”

Cline is quick to acknowledge that mindset was one of his greatest early challenges. “I was raised with a scarcity mindset,” he admits. “I didn’t even realize it until one day it was like I could see in color. Once I understood how much I didn’t know, everything changed.” He swapped music for podcasts, started attending events, and surrounded himself with mentors, many of whom had weathered the same hardships he was facing.

One of the biggest takeaways he now shares with others: don’t ask for tactics until you understand your vision. “People ask me, ‘How do I find good people? How do I close more sales?’ I always say, ‘What’s your vision? What’s your why?’ If you don’t know where you’re going, no strategy will get you there.”

And for all the innovation and structure behind YourNewDoor.com, its heart is still grounded in humility. Cline and his team often step in quietly to help veterans, seniors, or families in need — sometimes doing entire jobs for free, without posting about it or seeking credit. “We listen, we watch, and if we can make a difference, we do,” he says simply.

He also credits the serendipitous timing of his journey, like launching PPC campaigns back when door repair keywords were still affordable, or meeting mentors like Jonathan, who helped him establish a fitness routine that became a metaphor for business growth. “It’s like Forrest Gump,” he laughs. “I just kept floating through life and good things kept happening.”

Ultimately, Cline sees YourNewDoor.com not as a door company, but as a movement—one that’s setting a new standard for customer experience, leadership, and legacy. Yet beneath the innovative name, YourNewDoor.com was once DFW Door Repair, a trusted local brand renowned for its craftsmanship and care; today, that heritage lives on in every custom installation and white‑glove service call. Billy Cline is living proof that with vision, humility, and relentless curiosity, you can take something as ordinary as a door and build a business that opens entirely new possibilities.