Business

Groom Like a Real Man: How Derm Dude™ is Flipping the Script on Men’s Skincare

By: William Jones

Masculinity doesn’t mean ignoring self-care anymore—and Derm Dude® is stepping forward. Built for men who don’t shy away from a good laugh or a great scent, this bold skincare brand is redefining what it means to take care of your manhood—literally and figuratively.

Gone are the days when men’s grooming was limited to a bar of soap and hope. Today’s dude wants more: more comfort, more confidence, and more performance from the products he puts on his body. That’s exactly where Derm Dude™ steps in.

What Is Derm Dude®?

Derm Dude™ is a no-BS men’s skincare brand launched by industry veteran Drew Plotkin, known for his work behind regarded celebrity wellness brands. With tattoos, beards, and personal care struggles of his own, Drew created Derm Dude™ as a mission: to give real men real solutions, with a side of swagger.

From its viral hit Ball Cream to its high-selling Foot Cream, Derm Dude™ combines serious formulas with hilarious names. But don’t let the humor fool you—these products work. Hard.

“I created Derm Dude™ for guys like me,” says Drew. “Guys who want to look good, smell good, and feel even better—without the fluff.”

Groom Like a Real Man: How Derm Dude™ is Flipping the Script on Men’s Skincare — Photo Courtesy: Derm Dude

The Viral Rise of Derm Dude™

With no prior experience in social media, Drew shared a TikTok video showcasing Happy Sack Nut Love Cooling Cream. The video gained significant traction, attracting millions of views. As a result, Derm Dude™ quickly gained attention from a wide audience and became a popular addition to the grooming routines of many.

Mainstream media started to take notice as well, with features on CBS, FOX, NBC, and mentions from well-known influencers helping to further increase the brand’s visibility. What began as a side project grew into a widely recognized movement.

Why It Works: The Derm Dude™ Difference

Grassroots Grit

This isn’t a suit-and-tie skincare brand. It’s built from the ground up with real-world dudes in mind—authentic, relatable, and unapologetically bold.

High Reorder Rate

Many customers find themselves coming back for more after trying Derm Dude™ products. The brand enjoys a strong reorder rate and consistently positive ratings across platforms like Amazon.

Expert-Backed Formulas

A double-board-certified dermatologist helps steer product development. That means everything from Ball Cream to Foot Cream is tested, safe, and seriously effective.

Products for Real Dudes

Ball Cream: Formulated for peak comfort and freshness in sensitive areas. Yes, it smells great. Yes, your balls will thank you.
Foot Cream: The Holy Foot Cream is ideal for dudes on their feet all day. It soothes cracked heels and kills odor with every step.
Tattoo Power Set: Designed to keep ink vibrant, bold, and badass.
Beard Care: Includes the fan-favorite Mega Beard Growth Oil and Beardgasmic Conditioner to grow and groom like a legend.

What’s Next for Derm Dude™?

Derm Dude™ continues to grow, with a dedicated community of customers, an expanding product range, and an ambitious vision for the future. The brand aims to make men’s grooming more mainstream, without compromising on quality.

Plotkin puts it: “Real dudes take care of their dude parts. And we make it fun to do it.”

Ready to upgrade your grooming game? Check out Derm Dude’s full lineup at dermdude.com.